# TexAu

> TexAu searches people, enriches companies, scores leads, and hands every lead to your outbound rails — Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences — from a table you already know how to use, or from our API and MCP server.

## Core
- [Home](https://texau.com/): TexAu GTM platform overview — search people, enrich companies, score leads, push to your CRM and outbound rails.
- [Pricing](https://texau.com/pricing): Two products, one account. Platform plans from $99/mo. API & MCP from $20 per 1,000 credits. Pay-on-match.
- [About](https://texau.com/about): The team, the mission, and how TexAu thinks about GTM tooling.
- [Trust Center](https://texau.com/trust-center): Security, compliance, sub-processors, data handling.

## API
- [API Platform](https://texau.com/api-platform): 200+ ready-to-run actions, 32 integrations, REST + webhooks, x-api-key auth.
- [Platform vs API](https://texau.com/compare-platform-vs-api): When to use the no-code Platform vs the headless API.

## MCP
- [MCP Server](https://texau.com/mcp): Hosted MCP server at mcp.texau.com for Claude, Cursor, Windsurf, VS Code, and any MCP-compatible agent. 200+ GTM tools.
- [Claude Desktop](https://texau.com/integrations/claude): Connect Claude Desktop to TexAu's hosted MCP server in 60 seconds.
- [Cursor](https://texau.com/integrations/cursor): Connect Cursor to TexAu's hosted MCP server.
- [Windsurf](https://texau.com/integrations/windsurf): Connect Windsurf to TexAu's hosted MCP server.
- [ChatGPT](https://texau.com/integrations/chatgpt): ChatGPT doesn't yet support customer-installed MCP servers.
- [VS Code](https://texau.com/integrations/vs-code): Connect VS Code to TexAu's hosted MCP server.

## Use cases
- [Agencies](https://texau.com/use-cases/agencies): Run client-isolated GTM workflows with per-workspace billing and CRM sync.
- [Founder-led sales](https://texau.com/use-cases/founder-led-sales): A solo founder's outbound stack — enrich, score, push, follow up.
- [ABM teams](https://texau.com/use-cases/abm-teams): Account-list enrichment, intent signals, and routing to AE/SDR.
- [SDR teams](https://texau.com/use-cases/sdr-teams): Daily prospecting, verification, and personalized outreach prep.
- [Growth marketers](https://texau.com/use-cases/growth-marketers): Audience building, list enrichment, and lifecycle handoffs.

## Comparisons
- [TexAu vs Clay](https://texau.com/comparison/texau-vs-clay): Real execution depth (search people, enrich profiles, enrich companies, push to outbound — Clay enriches but doesn't run the actions), pay-on-match credits, and a table interface that doesn't require workflow-building skill. REST API and MCP server on every plan — Clay's API is enterprise-gated.
- [TexAu vs Apollo](https://texau.com/comparison/texau-vs-apollo): Enrichment depth across 32 integrations (Apollo is single-source), bidirectional CRM sync, and being focused — we don't try to be your dialer or your CRM. REST API and MCP server on every plan — Apollo's API is tier-gated.
- [TexAu vs ZoomInfo](https://texau.com/comparison/texau-vs-zoominfo): Price (~40% the entry point of ZoomInfo), monthly billing, no procurement gauntlet, and a focus on enrichment-as-infrastructure. REST API and MCP server on the free tier — ZoomInfo's API is enterprise-only.
- [TexAu vs Phantombuster](https://texau.com/comparison/texau-vs-phantombuster): Pipelines that combine search, enrichment, verification, scoring, and CRM sync — not just standalone scripts. Pay-on-match credits. Native MCP server so AI agents drive every action — Phantombuster doesn't ship one.
- [TexAu vs BitScale](https://texau.com/comparison/texau-vs-bitscale): Action catalog depth (200+ ready-to-run actions vs dozens), bidirectional CRM sync with audit logs, broader outbound rail support, and native MCP server BitScale doesn't ship today.
- [TexAu vs Lusha](https://texau.com/comparison/texau-vs-lusha): Pipelines instead of point lookups. 32-integration waterfall instead of single-source. REST API on the free tier and a native MCP server Lusha doesn't ship.

## Authors
- [Authors](https://texau.com/authors): Operators behind TexAu content — bios, areas of expertise, social links.

## Trust
- [Trust Center](https://texau.com/trust-center): Compliance posture (SOC 2, GDPR, CCPA), sub-processors, security FAQ.
- [Wall of Love](https://texau.com/wall-of-love): Customer testimonials and case results.

## Changelog
- [Changelog](https://texau.com/changelog): Every TexAu update — new actions, features, improvements, fixes.
- [RSS feed](https://texau.com/changelog/feed.xml): Subscribe to changes.

## Blog
- [AI lead scoring trained on your actual closed-won deals](https://texau.com/blogs/ai-scoring-from-closed-won): Generic scoring decays. Custom models trained on your win history sharpen every quarter. Here is the data plumbing that makes it work.
- [Wiring Claude Desktop to your CRM via MCP](https://texau.com/blogs/claude-desktop-mcp-crm-playbook): A tactical playbook for connecting Claude Desktop to HubSpot or Salesforce through TexAu's MCP layer, with auth, scopes, and the first three commands worth running.
- [Tactical: building a 12-provider enrichment waterfall](https://texau.com/blogs/tactical-12-provider-waterfall-setup): A walkthrough of stacking Hunter, Snov, Apollo, RocketReach, ZoomInfo, Dropcontact, Clearbit, Lusha, and four more into a single cascade with stop-on-match logic.
- [The economics of waterfall enrichment](https://texau.com/blogs/waterfall-enrichment-economics): How a 12-provider waterfall pays for itself in the first thousand rows — and the per-field math that makes it inevitable.
- [Why every GTM team will run an MCP server by 2027](https://texau.com/blogs/why-every-gtm-team-will-run-an-mcp-server-by-2027): The Model Context Protocol won't be an AI feature. It will be the way GTM software talks to itself. Most teams are about three quarters away from realizing they need it.

## Glossary
- [XML (Extensible Markup Language)](https://texau.com/glossary/xml-extensible-markup-language): XML (Extensible Markup Language) is a structured markup format for representing hierarchical data — older than JSON, still common in enterprise integrations, SOAP, and document standards.
- [Webhook](https://texau.com/glossary/webhook): A webhook is a user-defined HTTP callback — system A POSTs to a URL on system B the moment an event happens — the simplest way to make integrations real-time.
- [Warm Outreach](https://texau.com/glossary/warm-outreach): Warm outreach is contact with a prospect who has some prior connection — they've engaged with your content, met you at an event, been referred — making the conversation easier to start.
- [Verification](https://texau.com/glossary/verification): Verification confirms a piece of data is genuine — an email actually receives mail, a phone actually rings, a person actually exists at that company — beyond just looking syntactically correct.
- [User Engagement Metrics](https://texau.com/glossary/user-engagement-metrics): User engagement metrics measure how actively users interact with your product or content — sessions, feature usage, time-in-app — and they predict retention, expansion, and PQL conversion.
- [Upsert](https://texau.com/glossary/upsert): An upsert is a database operation that inserts a record if it doesn't exist or updates it if it does — the safe way to write data idempotently across systems.
- [Unstructured Data](https://texau.com/glossary/unstructured-data): Unstructured data is information without a fixed schema — emails, transcripts, web pages, social posts — and it's where the most valuable buying signals hide in 2026.
- [Trigger](https://texau.com/glossary/trigger): A trigger is the event that starts an automation — a form submit, a CRM update, a webhook, a scheduled time — the entry point every workflow defines first.
- [Trigger-Based Automation](https://texau.com/glossary/trigger-based-automation): Trigger-based automation runs the moment a defined event occurs — a job change, a website visit, a CRM stage move — turning static workflows into responsive, signal-driven plays.
- [Third-Party Data](https://texau.com/glossary/third-party-data): Third-party data is information collected by someone else and sold or licensed to you — enrichment, intent, firmographics — increasingly subject to privacy rules in 2026.
- [Task Automation](https://texau.com/glossary/task-automation): Task automation hands a discrete, repeatable task — sending a notification, updating a field, scheduling a follow-up — to software so humans don't do it manually.
- [Target Audience](https://texau.com/glossary/target-audience): Target audience is the specific group your product, message, or campaign is built for — the explicit decision about who you're trying to reach and who you're not.
- [Subscription Plan](https://texau.com/glossary/subscription-plan): A subscription plan is the packaged tier — features, limits, support level — sold for a recurring fee, the foundation of every SaaS revenue model.
- [Spam Score](https://texau.com/glossary/spam-score): Spam score is a numeric estimate of how likely a message is to be classified as spam — based on content, sender reputation, list quality, and dozens of other deliverability signals.
- [Sales Qualified Lead (SQL)](https://texau.com/glossary/sales-qualified-lead): A Sales Qualified Lead (SQL) is a lead that sales has talked to and confirmed represents a real, near-term opportunity — past the marketing-defined MQL bar.
- [Sales Funnel](https://texau.com/glossary/sales-funnel): A sales funnel is the conceptual model of how prospects move from awareness to closed customer — visualized as a narrowing series of stages where most don't convert at each step.
- [Sales Automation](https://texau.com/glossary/sales-automation): Sales automation handles the repetitive parts of the sales process — sequence sending, activity logging, follow-up reminders, lead routing — so reps can spend their time with buyers.
- [Robotic Process Automation (RPA)](https://texau.com/glossary/robotic-process-automation): Robotic Process Automation (RPA) uses software bots to execute repetitive, rule-based tasks across UIs and APIs — a foundational layer of enterprise automation that AI is now extending.
- [Real-Time Automation](https://texau.com/glossary/real-time-automation): Real-time automation reacts within seconds of an event — a form submit, a status change, a webhook — instead of waiting for the next scheduled batch run.
- [Rate Limiting](https://texau.com/glossary/rate-limiting): Rate limiting caps how many requests an API or system will accept per second/minute/day — the default protection against abuse and the constraint your integrations must respect.
- [Prospect List](https://texau.com/glossary/prospect-list): A prospect list is the curated set of accounts and contacts you're actively reaching out to — built from ICP criteria, enriched, scored, and ready for sequencing.
- [Primary Key](https://texau.com/glossary/primary-key): A primary key is the unique identifier that distinguishes one record from every other in the same table — the anchor that joins, dedupes, and updates depend on.
- [Performance Metrics](https://texau.com/glossary/performance-metrics): Performance metrics are the numbers a team uses to measure whether the work is working — picked deliberately to align with goals and keep everyone rowing in the same direction.
- [Pay As You Go](https://texau.com/glossary/pay-as-you-go): Pay-as-you-go is a usage-based pricing model where customers pay for what they consume — API calls, enriched records, sends — instead of a fixed monthly seat or tier.
- [Outlier Detection](https://texau.com/glossary/outlier-detection): Outlier detection finds the records that don't fit the rest of the dataset — abnormal revenue, weird email patterns, sudden spikes — flagging them for review or special handling.
- [Outbound Sequencing](https://texau.com/glossary/outbound-sequencing): Outbound sequencing is the orchestration layer that runs multi-step, multi-channel outreach plays — pacing, branching, channel switches, auto-pause on reply.
- [Outbound Marketing](https://texau.com/glossary/outbound-marketing): Outbound marketing is every motion that proactively reaches prospects — cold email, LinkedIn, ads, calling — instead of waiting for them to come to you through inbound channels.
- [Open Rate](https://texau.com/glossary/open-rate): Open rate is the percentage of recipients who opened your email — once a top KPI, now degraded by privacy protections and AI summarizers and treated as a noisy signal in 2026.
- [Multi-Channel Outreach](https://texau.com/glossary/multi-channel-outreach): Multi-channel outreach combines email, LinkedIn, phone, and (sometimes) SMS or direct mail into a coordinated sequence — lifting reply rates over single-channel by significant margins.
- [Marketing Qualified Lead (MQL)](https://texau.com/glossary/marketing-qualified-lead): A Marketing Qualified Lead (MQL) is a lead that has shown enough engagement and fit to merit sales follow-up — but hasn't yet been validated as a real opportunity.
- [Marketing Automation](https://texau.com/glossary/marketing-automation): Marketing automation runs lifecycle programs — drip emails, lead scoring, behavioral triggers, attribution — at scale without a human touching each contact.
- [Lookup Table](https://texau.com/glossary/lookup-table): A lookup table maps one value to another — country code to name, plan tier to price — letting workflows translate codes into meaningful values without hardcoding.
- [Lead Scoring](https://texau.com/glossary/lead-scoring): Lead scoring assigns each lead a numeric value reflecting fit and intent, so sales can prioritize the leads most likely to convert and ignore (or nurture) the rest.
- [Lead Scoring Model](https://texau.com/glossary/lead-scoring-model): A lead scoring model is the explicit set of rules and weights that produces a lead score — the formula behind "this lead is an A, that one is a C."
- [Lead Qualification](https://texau.com/glossary/lead-qualification): Lead qualification is the gate that decides which leads are worth a sales conversation — fit, intent, authority, timing — and which should be nurtured or disqualified.
- [Lead Nurturing](https://texau.com/glossary/lead-nurturing): Lead nurturing is the long-cycle relationship-building program — content, check-ins, re-engagement — that keeps not-yet-ready leads warm until they're ready to buy.
- [Lead Generation](https://texau.com/glossary/lead-generation): Lead generation is every activity that produces a new prospect record for the sales pipeline — inbound forms, outbound prospecting, paid ads, partnerships, events.
- [Lead Attribution](https://texau.com/glossary/lead-attribution): Lead attribution assigns credit to the marketing or sales touch(es) that produced a lead — first touch, last touch, multi-touch — and decides where the next dollar of spend goes.
- [Knowledge Graph](https://texau.com/glossary/knowledge-graph): A knowledge graph models entities and the relationships between them — people, companies, products, events — as a queryable network rather than rows in a table.
- [JavaScript Object Notation](https://texau.com/glossary/javascript-object-notation): JavaScript Object Notation (JSON) is the lightweight key-value data format that nearly every modern API speaks — the lingua franca of the integration layer.
- [IP Warming](https://texau.com/glossary/ip-warming): IP warming is the process of gradually increasing send volume from a new sending IP so inbox providers learn to trust it — preventing the cold-IP spam-folder hit.
- [Intent Data](https://texau.com/glossary/intent-data): Intent data signals which accounts are actively researching your category — content consumption, search behavior, peer-review activity — and it's the most actionable layer in modern outbound.
- [Inbound Marketing](https://texau.com/glossary/inbound-marketing): Inbound marketing earns attention with content and SEO so prospects come to you — the demand-capture half of the GTM motion that pairs with outbound.
- [Identity Resolution](https://texau.com/glossary/identity-resolution): Identity resolution stitches together fragmented signals — different emails, devices, accounts — into a single profile of one real person or account.
- [Hyperautomation](https://texau.com/glossary/hyperautomation): Hyperautomation is the orchestrated combination of RPA, AI, workflow automation, and process mining to automate as many business processes as can be automated — end to end.
- [Funnel Optimization](https://texau.com/glossary/funnel-optimization): Funnel optimization is the systematic improvement of conversion at each stage of the buyer journey — visit → lead → MQL → SQL → opportunity → close.
- [Follow-Up Email](https://texau.com/glossary/follow-up-email): A follow-up email is any message after the first touch — a sequence step, a nudge after a meeting, a re-engagement — and it's where most outbound responses actually come from.
- [First-Party Data](https://texau.com/glossary/first-party-data): First-party data is information you collect directly from your audience — site visits, signups, purchases, support tickets — and it's the most valuable data class in the post-cookie 2026 GTM stack.
- [Export Formats](https://texau.com/glossary/export-formats): Export formats are the file types — CSV, Excel, JSON, Parquet — that systems use to deliver data outward, each with tradeoffs in size, schema strength, and tool support.
- [Event-Driven Automation](https://texau.com/glossary/event-driven-automation): Event-driven automation runs the moment something happens — a form submit, a webhook, a status change — instead of waiting for a scheduled batch.
- [Enrichment](https://texau.com/glossary/enrichment): Enrichment adds depth to a thin record — emails, phone numbers, firmographics, intent signals — turning sparse leads into actionable prospects ready for outbound.
- [Email Warm-Up](https://texau.com/glossary/email-warm-up): Email warm-up gradually ramps a new mailbox's send volume and engagement so inbox providers learn to trust it before any cold outreach starts.
- [Email Verification](https://texau.com/glossary/email-verification): Email verification confirms an address exists and accepts mail — beyond format-checking — preventing bounces that wreck sender reputation and deliverability.
- [Email Tracking](https://texau.com/glossary/email-tracking): Email tracking is the per-message instrumentation — opens via tracking pixel, clicks via wrapped links, replies via mailbox sync — that powers engagement metrics.
- [Email Template](https://texau.com/glossary/email-template): An email template is a reusable message skeleton with merge fields for personalization — the base layer that AI personalization and sequencer logic build on top of.
- [Email Sequence](https://texau.com/glossary/email-sequence): An email sequence is a multi-step series of messages sent over days or weeks to a single prospect, designed to escalate engagement and earn a reply.
- [Email List](https://texau.com/glossary/email-list): An email list is the audience for an email program — the contacts you're sending to — and its quality determines campaign performance more than any other single factor.
- [Email Finder](https://texau.com/glossary/email-finder): An email finder takes a name + company (or a profile URL) and returns the work email — the workhorse tool of outbound prospecting and a core enrichment primitive.
- [Email Deliverability](https://texau.com/glossary/email-deliverability): Email deliverability is the share of your sent email that actually reaches the inbox — not the spam folder, not the void — and it depends on sender reputation, list quality, and content.
- [Email Campaign](https://texau.com/glossary/email-campaign): An email campaign is a coordinated set of email sends — one or many — designed to drive a specific outcome for a defined audience within a defined window.
- [Email Automation](https://texau.com/glossary/email-automation): Email automation is any system that sends, schedules, or routes email based on triggers and rules instead of a human pressing send — the engine behind drip, nurture, and outbound at scale.
- [Email Analytics](https://texau.com/glossary/email-analytics): Email analytics measures how recipients behave with your sends — delivered, opened, clicked, replied, unsubscribed — and rolls up to the metrics that decide whether the campaign worked.
- [Drip Campaigns](https://texau.com/glossary/drip-campaigns): Drip campaigns send a pre-scheduled series of messages over time — onboarding sequences, nurture flows, win-back tracks — to move a contact toward a defined outcome.
- [Data Verification](https://texau.com/glossary/data-verification): Data verification confirms that a value is real — the email actually receives mail, the phone actually rings, the company actually exists — beyond just looking correctly formatted.
- [Data Validation](https://texau.com/glossary/data-validation): Data validation checks whether each value meets defined rules — format, range, presence, referential integrity — and rejects or flags the ones that don't before they corrupt downstream systems.
- [Data Standardization](https://texau.com/glossary/data-standardization): Data standardization rewrites field values to a common format — title case, country codes, normalized phone numbers — so the same logical value reads the same everywhere.
- [Data Source](https://texau.com/glossary/data-source): A data source is any system that produces data you ingest — your CRM, your product analytics, an enrichment provider, an intent vendor, a webhook from a partner.
- [Data Segmentation](https://texau.com/glossary/data-segmentation): Data segmentation divides a population into groups that behave or look alike — by firmographic, behavior, lifecycle stage — so each group can be addressed with the right message.
- [Data Quality](https://texau.com/glossary/data-quality): Data quality is the composite measure of how trustworthy a dataset is — accuracy, completeness, consistency, freshness, validity, uniqueness — and it makes or breaks every downstream automation.
- [Data Profiling](https://texau.com/glossary/data-profiling): Data profiling analyzes the structure and content of a dataset — distributions, completeness, anomalies — to understand what you actually have before you act on it.
- [Data Pipeline](https://texau.com/glossary/data-pipeline): A data pipeline is the chain of steps that moves data from a source through transformations into a destination — extract, load, transform, deliver.
- [Data Normalization](https://texau.com/glossary/data-normalization): Data normalization rewrites raw values into a consistent canonical format — phone numbers, country names, job titles — so downstream systems can compare them reliably.
- [Data Matching](https://texau.com/glossary/data-matching): Data matching identifies records across or within datasets that refer to the same entity — the foundation of dedup, identity resolution, and cross-system stitching.
- [Data Mapping](https://texau.com/glossary/data-mapping): Data mapping defines how fields in a source system correspond to fields in a destination system — the contract that makes integration work without losing meaning.
- [Data Integration](https://texau.com/glossary/data-integration): Data integration connects two or more systems so data flows between them automatically — the wiring that turns a stack of tools into a single operating surface.
- [Data Hygiene](https://texau.com/glossary/data-hygiene): Data hygiene is the ongoing maintenance — cleansing, deduping, verifying, refreshing — that keeps a database accurate enough to act on.
- [Data Governance](https://texau.com/glossary/data-governance): Data governance is the framework — policies, ownership, standards, controls — that makes data trustworthy, compliant, and actually useful across an organization.
- [Data Enrichment](https://texau.com/glossary/data-enrichment): Data enrichment adds missing or fresher attributes — emails, phone numbers, titles, firmographics, tech stack — to your existing records, turning thin leads into actionable ones.
- [Data-Driven Prospecting](https://texau.com/glossary/data-driven-prospecting): Data-driven prospecting builds outbound lists from explicit ICP signals — firmographics, technographics, intent, hiring, funding — instead of intuition or alphabetical lists.
- [Data Deduplication](https://texau.com/glossary/data-deduplication): Data deduplication finds and merges duplicate records so the same person or account exists exactly once in your system — the prerequisite to accurate reporting and routing.
- [Data Consistency](https://texau.com/glossary/data-consistency): Data consistency means the same record reads the same across every system — no contradiction between what the CRM says, what the marketing automation says, and what the warehouse says.
- [Data Completeness](https://texau.com/glossary/data-completeness): Data completeness is the share of a record's expected fields that are actually populated — a key dimension of data quality alongside accuracy and freshness.
- [Data Cleansing](https://texau.com/glossary/data-cleansing): Data cleansing finds and fixes broken or inconsistent records — typos, dupes, dead emails, mis-cased fields — turning a messy database into something safe to act on.
- [Data Append](https://texau.com/glossary/data-append): Data append adds missing fields to an existing record by matching against an external dataset — filling in phone numbers, titles, or firmographics that your record didn't have.
- [Data Aggregation](https://texau.com/glossary/data-aggregation): Data aggregation combines records from multiple sources into a single dataset — the foundation of analytics, reporting, and any cross-system view of a customer or account.
- [Data Accuracy](https://texau.com/glossary/data-accuracy): Data accuracy is the degree to which a record matches reality — the right person, the right title, the right phone number — and is the foundation of every downstream automation.
- [Customer Lifetime Value (CLV)](https://texau.com/glossary/customer-lifetime-value): Customer Lifetime Value (CLV or LTV) is the total gross profit a customer generates across their entire relationship with your business — the ceiling on what you can spend to acquire them.
- [Customer Acquisition Cost (CAC)](https://texau.com/glossary/customer-acquisition-cost): Customer Acquisition Cost (CAC) is the fully-loaded sales and marketing cost to acquire one new paying customer — the foundation of every SaaS unit-economics model.
- [CSV Upload](https://texau.com/glossary/csv-upload): CSV upload is the simplest way to bulk-load data into a system — paste a spreadsheet, map columns, and import — still the workhorse of day-one onboarding for most SaaS tools.
- [CRM Automation](https://texau.com/glossary/crm-automation): CRM automation uses workflows inside (or feeding into) the CRM to handle repeatable record-keeping, routing, and follow-up — so reps spend their time selling, not updating fields.
- [Cost Per Lead (CPL)](https://texau.com/glossary/cost-per-lead): Cost Per Lead (CPL) is the total spend on a campaign or channel divided by the number of leads it produced — the basic efficiency metric for top-of-funnel demand-gen.
- [Conversion Rate](https://texau.com/glossary/conversion-rate): Conversion rate is the percentage of people who complete a desired action — sign up, book a demo, buy — out of the total who had the opportunity.
- [Cold Outreach](https://texau.com/glossary/cold-outreach): Cold outreach is the practice of contacting prospects with no prior relationship — across email, LinkedIn, phone, or any channel — to open a sales conversation.
- [Cold Email](https://texau.com/glossary/cold-email): Cold email is an unsolicited but compliant outreach message sent to a prospect with no prior relationship, used to start a B2B sales conversation.
- [Click-Through Rate (CTR)](https://texau.com/glossary/click-through-rate): Click-Through Rate (CTR) is the percentage of recipients who clicked a tracked link in your message — the most reliable engagement signal in cold outreach now that opens are unreliable.
- [Buyer Persona](https://texau.com/glossary/buyer-persona): A buyer persona is a semi-fictional profile of your ideal customer — role, goals, pains, buying triggers, objections — built from real data and used to align messaging across the team.
- [Bounce Rate](https://texau.com/glossary/bounce-rate): Bounce rate in email is the percentage of sends that don't reach the inbox; on a website, it's the percentage of visitors who leave after viewing only one page.
- [Batch Processing](https://texau.com/glossary/batch-processing): Batch processing runs the same operation across a large set of records in one job — overnight enrichments, weekly imports — instead of processing each record as it arrives.
- [Automation Workflow](https://texau.com/glossary/automation-workflow): An automation workflow is a defined sequence of steps — triggers, conditions, actions — that runs without human involvement once started, executing a repeatable process end to end.
- [Automated Reporting](https://texau.com/glossary/automated-reporting): Automated reporting generates and delivers metric reports on a schedule — daily pipeline, weekly cohort, monthly board deck — without anyone manually building the file.
- [Automated Lead Generation](https://texau.com/glossary/automated-lead-generation): Automated lead generation uses workflows, scrapers, and AI agents to discover, qualify, and load new prospects into a sales pipeline without manual list-building.
- [Automated Data Sync](https://texau.com/glossary/automated-data-sync): Automated data sync keeps records in two or more systems matching in near real time, so a change in one (a closed deal, an email opt-out) propagates everywhere it matters.
- [API Key](https://texau.com/glossary/api-key): An API key is a unique string that identifies and authenticates a request to an API — the simplest way to gate access to a service without a full OAuth flow.
- [API Integration](https://texau.com/glossary/api-integration): An API integration connects two software systems so they can exchange data and trigger actions on each other automatically — the foundation of every modern GTM stack.
- [Analytics Dashboard](https://texau.com/glossary/analytics-dashboard): An analytics dashboard is a single screen that aggregates the metrics a team needs to make decisions — funnel conversion, channel performance, pipeline health — usually in near real time.
- [AI-Driven Automation](https://texau.com/glossary/ai-driven-automation): AI-driven automation uses LLMs and ML models to make decisions inside workflows — classifying, scoring, drafting, and routing — instead of relying purely on if/then rules.
- [Adaptive Outreach](https://texau.com/glossary/adaptive-outreach): Adaptive outreach is a campaign style where the next message — channel, copy, timing — adjusts in real time to the prospect's prior behavior and enrichment signals.
- [Active Engagement](https://texau.com/glossary/active-engagement): Active engagement is when a prospect or user takes an intentional action — reply, click, demo request, in-app feature use — that signals genuine interest beyond a passive open.
- [Account Warm-up ](https://texau.com/glossary/account-warmup): Account warm-up is the process of gradually building a sender or social account's reputation so that platforms trust its activity and don't flag it as spam or automation.
- [Account-Based Marketing (ABM)](https://texau.com/glossary/account-based-marketing): Account-Based Marketing (ABM) is a B2B strategy that treats each target account as its own market — coordinating sales, marketing, and data ops around a tight named-account list.
- [A/B Testing](https://texau.com/glossary/ab-testing): A/B testing compares two variants of a message, page, or workflow against the same audience to learn which one drives more conversions.

## Apps
- [Versium](https://texau.com/apps/versium): 1 actions available.
- [Encode](https://texau.com/apps/encode): 1 actions available.
- [IcyPeas](https://texau.com/apps/icypeas): 1 actions available.
- [Extract](https://texau.com/apps/extract): 1 actions available.
- [Count](https://texau.com/apps/count): 1 actions available.
- [Datagma](https://texau.com/apps/datagma): 3 actions available.
- [Ocean](https://texau.com/apps/ocean): 1 actions available.
- [Snov](https://texau.com/apps/snov): 1 actions available.
- [Custom](https://texau.com/apps/custom): 2 actions available.
- [Smartlead](https://texau.com/apps/smartlead): 5 actions available.
- [Full Enrich](https://texau.com/apps/fullenrich): 4 actions available.
- [Reply](https://texau.com/apps/reply): 12 actions available.
- [Zoho CRM](https://texau.com/apps/zoho): 29 actions available.
- [Find](https://texau.com/apps/find): 1 actions available.
- [HeyReach](https://texau.com/apps/heyreach): 4 actions available.
- [Instantly](https://texau.com/apps/instantly): 5 actions available.
- [People Data Labs](https://texau.com/apps/peopledatalabs): 2 actions available.
- [Hunter](https://texau.com/apps/hunter): 4 actions available.
- [Apify](https://texau.com/apps/apify): 14 actions available.
- [GoHighLevel](https://texau.com/apps/gohighlevel): 40 actions available.
- [Serpapi](https://texau.com/apps/serpapi): 1 actions available.
- [Pipedrive](https://texau.com/apps/pipedrive): 47 actions available.
- [Prospeo](https://texau.com/apps/prospeo): 4 actions available.
- [Lemlist](https://texau.com/apps/lemlist): 23 actions available.
- [LeadMagic](https://texau.com/apps/leadmagic): 5 actions available.
- [Apollo](https://texau.com/apps/apollo): 7 actions available.
- [Findymail](https://texau.com/apps/findymail): 3 actions available.
- [Google](https://texau.com/apps/google): 5 actions available.
- [Texau](https://texau.com/apps/texau): 23 actions available.
- [HubSpot](https://texau.com/apps/hubspot): 38 actions available.
- [Better Enrich](https://texau.com/apps/betterenrich): 11 actions available.