How Much Did Amagi Raise? Headquarters, Funding & Key Investors

Amagi has raised a total of $359 million across multiple funding rounds, including a $100 million Series F in November 2022, a $95 million Series E in March 2022, and a $100 million Series E in September 2021. The company is currently valued at ₹11,600 crore (as of November 2022). Founded in 2008 and headquartered in Bengaluru, India, Amagi provides cloud-based broadcast, streaming, and advertising solutions. Its offerings enable channel origination, media management, and dynamic ad insertion, helping media companies modernize infrastructure and scale cloud-native operations globally.

How Much Did Amagi Raise? Funding & Key Investors

Amagi provides cloud-based solutions for broadcast, streaming, and advertising industries, enabling channel origination, media management, distribution, and monetization through dynamic ad insertion and marketplaces. The company has raised $359M from investors such as General Atlantic and Premji Invest, with a current valuation of ₹11,600Cr (as of November 13, 2022). Amagi helps media companies modernize legacy infrastructure and unify workflows for live, linear, and VOD content.

What Is Amagi and What Does It Do?

Amagi, founded in 2008 by Baskar Subramanian, Srividhya Srinivasan, and Srinivasan KA, is headquartered in Bengaluru, India. The company delivers cloud solutions for broadcasting, streaming, and advertising, helping media businesses transition from legacy infrastructure to scalable, cloud-native platforms.

With 749 employees as of April 2025, Amagi provides services including channel origination, media management, distribution, and monetization, supporting live, linear, and VOD content. Their solutions enable dynamic ad insertion, centralized content management, and access to advertising marketplaces, helping clients optimize revenue and streamline operations.

How Much Funding Has Amagi Raised?

1. Series F

Amount Raised: $100M
Date: November 2022
Lead Investors: General Atlantic, TK Kurien, Accel, Norwest Venture Partners, Avataar Ventures, Nadathur, Premji Invest
Motivation: To expand cloud offerings, enhance platform capabilities, and scale global presence.

2. Series E

Amount Raised: $95M
Date: March 2022
Lead Investors: Accel, Norwest Venture Partners, Avataar Ventures
Motivation: To strengthen infrastructure, expand product suite, and drive international growth.

3. Series E (Previous)

Amount Raised: $100M
Date: September 2021
Lead Investors: Accel, Avataar Ventures, Norwest Venture Partners, Premji Invest, Nadathur
Motivation: To accelerate cloud adoption for media clients and enhance content monetization solutions.

Total Funding Raised: $359 Million

Current Valuation: ₹11,600Cr (as of Nov 2022)

Latest Funding Date: November 2022

Key Investors

1. General Atlantic

Details: Global growth equity firm investing in technology and high-growth sectors.
Investment Focus Areas: Technology, media, consumer sectors
Notable Investments: Airbnb, Slack, Klarna

2. Premji Invest

Details: Investment firm founded by Azim Premji, focusing on high-growth Indian and global companies.
Investment Focus Areas: Technology, consumer, digital media
Notable Investments: BYJU’S, Freshworks, Curefit

3. Accel

Details: Leading global venture capital firm investing in early and growth-stage companies.
Investment Focus Areas: Technology, SaaS, digital media
Notable Investments: Facebook, Spotify, Flipkart

4. Norwest Venture Partners

Details: Venture capital and growth equity firm investing in technology, consumer, and healthcare.
Investment Focus Areas: Technology, software, media
Notable Investments: Zomato, Opendoor, Uber

Where Is Amagi’s Headquarters?

Amagi is headquartered in Bengaluru, India, a hub for technology innovation and media technology expertise. The location provides access to top-tier engineering talent, partnerships with global tech companies, and a strategic position for scaling cloud media solutions internationally.

What’s Next for Amagi?

Amagi aims to expand its global footprint, enhance cloud streaming and monetization offerings, and support the transition of traditional broadcasters to cloud-native workflows. With a focus on dynamic ad insertion, OTT channel management, and unified media workflows, Amagi is poised to capitalize on the rapidly growing digital media and streaming market, while continuing to attract strategic investors for future growth initiatives.

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