Attentive has raised a total of $863 million across multiple funding rounds, with its largest being a $470 million Series E round in March 2021. The Hoboken-based AI-powered marketing company specializes in SMS and email solutions, helping over 2,000 businesses enhance customer engagement and drive online revenue. With a focus on conversational commerce, Attentive leverages AI to deliver personalized mobile messaging and optimize marketing outcomes across industries.
Keep reading to explore Attentive’s funding journey, key investors, and what’s next for this innovative platform.
What Is Attentive and What Does It Do?
Founded in 2016 by Andrew Jones, Brian Long, and Ethan Lo, Attentive is headquartered in Hoboken, New Jersey, United States. The company operates in AI-powered marketing and conversational commerce, providing SMS and email solutions for businesses to increase engagement, personalize communications, and drive revenue.
With 1001–5000 employees, Attentive continues to innovate in mobile marketing, expanding its reach globally and enhancing its AI-driven solutions for enterprise clients.
How Much Funding Has Attentive Raised?
- Series A
- Amount Raised: $13M
- Date: February 2018
- Lead Investors: Bain Capital Ventures
- Motivation: Expand customer base and enhance product features.
- Series B
- Amount Raised: $40M
- Date: August 2019
- Lead Investors: Sequoia Capital
- Motivation: Scale operations and support rapid growth.
- Series C
- Amount Raised: $70M
- Date: January 2020
- Lead Investors: IVP, Sequoia Capital
- Motivation: Expand AI capabilities and market reach.
- Series C Extension
- Amount Raised: $40M
- Date: April 2020
- Lead Investors: Coatue, Sequoia Capital
- Motivation: Support growth and product innovation.
- Series D
- Amount Raised: $230M
- Date: September 2020
- Lead Investors: Coatue
- Valuation at Round: $2.2B
- Motivation: Accelerate product innovation and customer support.
- Series E
- Amount Raised: $470M
- Date: March 2021
- Lead Investors: Coatue
- Motivation: Develop solutions to drive online sales.
Total Funding Raised: $863M
Current Valuation: $2.2B
Latest Funding Date: August 2023
Key Investors
- Coatue
- Details: Technology-focused investment firm with $20B+ AUM, active in public and private markets.
- Investment Focus Areas: Technology, internet, software, consumer, financial technology
- Notable Investments: Snap, ByteDance, DoorDash
- Tiger Global
- Details: Global investment firm focusing on internet, software, consumer, and fintech sectors.
- Investment Focus Areas: Internet, software, consumer, financial technology
- Notable Investments: Facebook, LinkedIn, Spotify
- Sequoia
- Details: Venture capital firm investing across seed, early, and growth stages.
- Investment Focus Areas: Technology, healthcare, consumer sectors
- Notable Investments: Apple, Google, WhatsApp
- Bain Capital Ventures
- Details: VC arm of Bain Capital investing in early-to-growth-stage technology companies.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: LinkedIn, DocuSign, Jet.com
- IVP
- Details: Later-stage venture capital and growth equity firm investing in high-growth tech companies.
- Investment Focus Areas: Technology, media companies
- Notable Investments: Twitter, Dropbox, Slack
Where Is Attentive’s Headquarters?
Attentive is headquartered in Hoboken, New Jersey, United States, giving access to top talent, technology networks, and enterprise partners for its AI-powered marketing solutions.
What’s Next for Attentive?
With $470 million in Series E funding, Attentive is poised to expand its AI-driven SMS and email solutions and grow its customer base to over 2,000 businesses. The platform focuses on optimizing personalized messaging and driving online revenue. Future fundraising is likely, supported by high-profile investors, while challenges include scaling efficiently, maintaining rapid innovation, and adapting to evolving consumer behaviors.
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