Braze has raised a total of $175.1 million across 10 funding rounds, with its largest being an $80 million Series E round in October 2018. The New York-based customer engagement platform specializes in real-time, cross-channel messaging solutions, leveraging AI to enhance personalized marketing experiences. Braze serves a diverse range of clients, from small businesses to large enterprises, across various industries.
Keep reading to explore Braze’s funding journey, key investors, and what’s next for this innovative platform.
What Is Braze and What Does It Do?
Founded in 2011 by Bill Magnuson, Jonathan Hyman, and Mark Ghermezian, Braze is headquartered in New York, New York, United States. The company specializes in creating personalized, data-driven marketing strategies that foster meaningful interactions between brands and consumers. Their services include cross-channel messaging, journey orchestration, and AI-driven marketing tools.
With a workforce of 1,001–5,000 employees, Braze continues to innovate in the realm of customer engagement, helping businesses optimize their marketing efforts through real-time data and AI.
How Much Funding Has Braze Raised?
- Seed Round
- Amount Raised: $1M
- Date: November 2011
- Lead Investors: Blumberg Capital
- Motivation: Initial funding to develop the platform and bring the product to market.
- Seed Round
- Amount Raised: $1.5M
- Date: March 2012
- Motivation: To further develop the platform and expand the initial customer base.
- Series A
- Amount Raised: $7.6M
- Date: November 2013
- Lead Investors: Rally Ventures
- Motivation: To scale operations and enhance product features.
- Series B
- Amount Raised: $15M
- Date: October 2014
- Lead Investors: InterWest Partners
- Motivation: To expand market reach and accelerate growth.
- Series C
- Amount Raised: $20M
- Date: May 2016
- Lead Investors: Battery Ventures
- Motivation: To enhance technology and support international expansion.
- Series D
- Amount Raised: $50M
- Date: September 2017
- Lead Investors: ICONIQ Growth, Meritech Capital Partners
- Motivation: To scale the platform and increase market penetration.
- Series E
- Amount Raised: $80M
- Date: October 2018
- Lead Investors: Meritech Capital Partners
- Valuation at Round: $850M
- Motivation: To support growth, expand geographically, and enhance product offerings.
- Grant
- Amount Raised: Not specified
- Date: June 2023
- Lead Investors: Snowflake
- Motivation: To leverage strategic partnerships and enhance technological capabilities.
Total Funding Raised: $175.1M
Current Valuation: $850M
Latest Funding Date: October 2018
Key Investors
- Snowflake
- Details: Snowflake is a cloud-based data-warehousing company that offers a platform built for the cloud. It enables data storage, processing, and analytic solutions that are faster, easier to use, and more flexible than traditional offerings.
- Investment Focus Areas: Cloud computing, data warehousing, analytics
- Meritech Capital Partners
- Details: Meritech Capital Partners is a leading provider of late-stage venture capital to category-defining private technology companies. They have over $3 billion under management and focus on companies with proven and differentiated technology.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Facebook, MuleSoft, Salesforce
- Spark Capital
- Details: Spark Capital is a venture capital firm investing across various stages and sectors, known for backing innovative technology companies.
- Investment Focus Areas: Technology, media, consumer internet
- Notable Investments: Twitter, Slack, Oculus
- ICONIQ Growth
- Details: ICONIQ Growth is a global multi-family office and merchant bank investing in technology companies, providing strategic support and capital to help scale businesses.
- Investment Focus Areas: Technology, software, internet
- Battery Ventures
- Details: Battery Ventures is a global, technology-focused investment firm that invests in companies at all stages of growth, with a 35+ year track record.
- Investment Focus Areas: Software, industrial technology, consumer technology
- Citi Ventures
- Details: Citi Ventures is the venture capital arm of Citigroup, investing in financial services, technology, and innovation.
- Investment Focus Areas: Financial services, technology, innovation
- Blumberg Capital
- Details: Blumberg Capital is a seed-stage venture capital firm that invests in early-stage technology companies.
- Investment Focus Areas: Technology, software, internet
- Rally Ventures
- Details: Rally Ventures is a venture capital firm that invests in early-stage technology companies, offering both capital and strategic guidance.
- Investment Focus Areas: Technology, software, internet
- InterWest Partners
- Details: InterWest Partners is a venture capital firm that invests in early-stage technology companies across multiple sectors.
- Investment Focus Areas: Technology, software, internet
- Ridge Ventures
- Details: Ridge Ventures is a venture capital firm that invests in early-stage technology companies.
- Investment Focus Areas: Technology, software, internet
Where Is Braze’s Headquarters?
Braze is headquartered in New York, New York, United States, providing access to top talent, research institutions, and enterprise partners. Its global expansion to cities like London, São Paulo, Singapore, Sydney, and Tokyo enables collaboration with leading technology firms, research centers, and enterprise clients to advance the development of personalized customer engagement solutions.
What’s Next for Braze?
Braze continues to expand its global presence, with recent office openings in Singapore and Sydney. The company is focusing on enhancing its AI-driven marketing capabilities and exploring new markets to further its mission of helping businesses build lasting relationships with their customers.
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