CaptivateIQ has raised a total of $165 million in funding across multiple rounds, including a $100 million Series C on January 26, 2022, led by Accel, Sequoia Capital, and Iconiq Capital, valuing the company at $1.25 billion and earning it unicorn status. Headquartered in San Francisco, California, CaptivateIQ provides sales incentive compensation management software that enables businesses to design, automate, and manage commission programs in real time. As of December 2023, the company employs 209 people and serves clients such as Clari, Reddit, and Udemy.
Keep reading to explore CaptivateIQ’s funding journey, key investors, and what’s next for this sales automation innovator.
What Is CaptivateIQ and What Does It Do?
Founded in 2017, CaptivateIQ is a sales-incentive management platform that automates and streamlines commission workflows. It allows companies to import employee data, define compensation logic, calculate commissions, and provide real-time visibility for teams.
The platform integrates with major CRM and financial systems, offering flexibility and accuracy for finance, sales, and operations leaders. CaptivateIQ helps organisations motivate their workforce, improve transparency, and reduce administrative burden through intelligent automation.
How Much Funding Has CaptivateIQ Raised?
- Series C
- Amount Raised: $100M
- Date: January 26, 2022
- Lead Investors: Accel, Sequoia Capital, Iconiq Capital
- Motivation: To accelerate product innovation, scale go-to-market operations, and expand enterprise adoption of its sales incentive management platform.
Total Funding Raised: $165M
Latest Funding Date: January 26, 2022
Current Valuation: $1.25B
Key Investors
- Accel
- Details: Leading global venture capital firm investing in early- and growth-stage technology companies.
- Investment Focus Areas: SaaS, automation, enterprise software.
- Sequoia Capital
- Details: Prominent venture capital firm supporting high-growth startups worldwide.
- Investment Focus Areas: Cloud software, B2B platforms, and productivity tools.
- Iconiq Capital
- Details: Private investment firm known for backing top-tier enterprise software companies.
- Investment Focus Areas: SaaS, sales enablement, and automation.
- Sapphire Ventures
- Details: Venture capital firm investing in growth-stage technology companies.
- Investment Focus Areas: Cloud software, B2B SaaS, and digital operations.
Where Is CaptivateIQ’s Headquarters?
CaptivateIQ is headquartered in San Francisco, California, United States, a global hub for enterprise software and SaaS innovation. Its strategic location provides access to top talent, leading investors, and a growing ecosystem of B2B technology companies.
What’s Next for CaptivateIQ?
With a $1.25 billion valuation, CaptivateIQ is expected to expand its automation and analytics capabilities, deepen integrations with CRM and ERP systems, and grow its enterprise client base globally. The company aims to advance intelligent commission modelling and provide real-time insights that drive workforce motivation and sales performance.
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