How Much Did Cart.com Raise? Headquarters, Funding & Key Investors

Cart.com, founded in 2020 and based in Austin, Texas, has raised a total of $616.3 million across multiple funding rounds, reaching a $1.6 billion valuation as of May 2025. Key rounds include $20M Seed (2020), $25M Series A (2021), $98M Series B (2021), and $240M Series C (2022), followed by $68.6M, $30M, and $105M in later rounds. Backed by BlackRock, Citi Ventures, and Trinity Capital, Cart.com’s unified commerce platform supports 6,000+ brands, optimizing fulfillment, analytics, and multichannel retail operations globally.

How Much Did Cart.com Raise? Funding & Key Investors

Cart.com has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The company offers a unified commerce platform that integrates services from order management to logistics.

Among its backers are BlackRock and TriplePoint Capital, boosting Cart.com’s capacity to scale infrastructure, expand its fulfilment network, and deepen its technology stack. The platform supports hundreds of brands with cross-channel operations, helping merchants streamline workflows and scale faster.

What Is Cart.com and What Does It Do?

Cart.com, founded in 2020 and headquartered in Austin, Texas, is a unified commerce and logistics software provider for e-commerce brands.

With 998 employees as of December 2023, it balances supply chain expertise and enterprise-scale technology.

Cart.com enables brands to sell across multiple channels by offering storefront creation, inventory and order management, multistore dashboards, customer segmentation, fulfillment & logistics services, analytics, and channel & pricing management.

How Much Funding Has Cart.com Raised?

1. Seed

Amount Raised: $20 million
Date: December 2020
Lead Investors: The J
Motivation: To develop the initial e-commerce platform and validate the unified commerce concept.

2. Series A

Amount Raised: $25 million
Date: April 2021
Lead Investors: Mercury Fund, Arsenal Growth Equity, Moonshots Capital
Motivation: To expand platform features, onboard early merchants, and scale operational infrastructure.

3. Series B

Amount Raised: $98 million
Date: August 2021
Lead Investors: Oak HC/FT, Raven One Ventures, G9 Ventures, Moonshots Capital,
Motivation: To grow customer base, enhance omnichannel capabilities, and strengthen financial and operational partnerships.

4. Series C

Amount Raised: $240 million
Date: February 2022
Lead Investors: Citi Ventures
Motivation: To scale the platform nationally, expand fulfilment services, and integrate additional payment & logistics solutions.

5. Venture Debt

Amount Raised: Undisclosed
Date: February 2022
Lead Investors: TriplePoint Capital, J.P. Morgan
Motivation: To bolster working capital and support operational scaling.

6. Series C

Amount Raised: $68.6 million
Date: March 2023
Lead Investors: Kingfisher Investment Advisors, Prosperity7 Ventures
Motivation: To strengthen platform technology, expand multistore management features, and scale fulfillment operations.

7. Series C

Amount Raised: $30 million
Date: December 2023
Lead Investors: Trinity Capital
Motivation: To further enhance analytics, customer segmentation, and AI-driven insights for merchants.

8. Conventional Debt

Amount Raised: $70 million
Date: January 2024
Lead Investors: Trinity Capital, SVB
Motivation: To provide additional liquidity for growth initiatives and expansion into new commerce verticals.

9. Venture Debt

Amount Raised: $105 million
Date: July 2024
Lead Investors: BlackRock, FT Partners
Motivation: To fund operational scale-up, strengthen logistics networks, and support technology enhancements.\

Total Funding Raised: $616.3 Million

Current Valuation: $1.6 billion (as of May 2025)

Latest Funding Round: April 2024

Key Investors

1. BlackRock

Details: BlackRock is a global investment management corporation, known for its extensive portfolio and financial services. It manages assets for clients worldwide, including institutions, governments, and individuals.
Investment Focus Areas: Equities, fixed income, real estate, alternative investments.
Notable Investments: Nvidia Corporation, Tesla, Inc., Amazon.com.

2. Silicon Valley Bank

Details: Silicon Valley Bank is a high-tech commercial bank that provides various financial services to high-growth companies. It is well-regarded for its support of the technology and life sciences sectors.
Investment Focus Areas: Technology, life sciences, venture capital.
Notable Investments: Ribbit Capital, Accel, Spark Capital.

3. Legacy Knight

Details: Legacy Knight is an investment firm that focuses on providing capital to high-growth companies. It aims to support businesses with strong potential for market disruption.
Investment Focus Areas: Technology, consumer goods, financial services.
Notable Investments: Oura, Lessen, Ordermark, Cart.com.

4. Trinity Capital

Details: Trinity Capital is a provider of venture debt and equipment financing to growth-stage companies. It focuses on supporting innovative businesses with flexible financing solutions.
Investment Focus Areas: Technology, life sciences, clean energy.
Notable Investments: WHOOP, Angel Studios, TQA, Cart.com.

Where Is Cart.com’s Headquarters?

Cart.com is headquartered in Austin, Texas, United States, positioning it within a major U.S. tech and startup ecosystem.

What’s Next for Cart.com?

Cart.com is gearing up to deepen its software-first commerce offering and scale its physical infrastructure. Its recent debt raise of $105M from BlackRock underscores confidence in its growth strategy and supports investments in its Constellation OMS (Order Management System).

The company already serves over 6,000 customers and handles 75 million orders annually, providing a solid operational foundation to expand into new geographies, verticals, and cross-border commerce.

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