Cinch has raised a total of $15.9 million across multiple funding rounds, with its latest being a Seed round closed in December 2023, led by Kickstart. The Draper-based company specializes in marketing automation, providing low-code tools that help B2C businesses manage and leverage customer data for predictive, AI-driven retention and personalized experiences. Cinch is backed by investors including Kickstart, Cultivation Capital, and Tim Hansen, and continues to scale its platform to optimize marketing strategies for multi-location and service-based businesses.
Keep reading to explore Cinch’s funding journey, key investors, and what’s next for this marketing automation innovator.
What Is Cinch and What Does It Do?
Founded in 2018 by Chris London, Jeremy Howlett, and Justin Rae, Cinch is headquartered in Draper, Utah, United States. The company provides marketing automation solutions through a low-code platform that integrates Customer Data Platform (CDP), data science, and marketing automation tools. Cinch empowers businesses to optimize customer retention and deliver personalized marketing campaigns using AI-driven insights.
With a workforce of 11–50 employees, Cinch serves multi-location and service-based businesses, helping them streamline marketing operations and enhance customer engagement through predictive analytics.
How Much Funding Has Cinch Raised?
- Seed Round
- Amount Raised: $3M
- Date: January 2022
- Lead Investors: Tim Hansen
- Motivation: To enhance marketing automation tools and expand the customer base.
- Seed Round
- Amount Raised: $2.9M
- Date: April 2022
- Motivation: To further develop the Customer Data Platform and integrate advanced data science capabilities.
- Seed Round
- Amount Raised: $2.5M
- Date: September 2022
- Lead Investors: Cultivation Capital
- Motivation: To scale operations and improve predictive AI tools for customer retention.
- Venture Round
- Amount Raised: $7.5M
- Date: January 2024
- Motivation: To accelerate growth and invest in new technology innovations.
Total Funding Raised: $15.9M
Latest Funding Date: December 2023
Key Investors
- Kickstart
- Details: Venture capital firm focusing on early-stage investments, primarily in the Western U.S.
- Investment Focus Areas: Technology, SaaS, Consumer Products
- Notable Investments: Podium, Lucidchart, SimpleCitizen
- Cultivation Capital
- Details: Venture capital firm investing in early-stage technology and life sciences companies.
- Investment Focus Areas: Technology, Life Sciences, Agriculture
- Notable Investments: Gainsight, LockerDome, Observable
- Tim Hansen
- Details: Individual investor with a background in technology and startups.
- Investment Focus Areas: Technology, Startups, SaaS
Where Is Cinch’s Headquarters?
Cinch is headquartered in Draper, Utah, United States, providing access to a growing tech ecosystem and proximity to multi-location B2C clients in North America.
What’s Next for Cinch?
Detailed information on Cinch’s future growth plans, industry trends, or fundraising predictions is currently not publicly available. However, with recent funding and strategic investors, the company is well-positioned to expand its marketing automation platform and enhance predictive AI-driven customer engagement solutions.
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