Flip joined the Unicorn Club on April 02, 2024, after raising a $144M Series C funding round led by Streamlined Ventures. Founded in 2019, Flip is an app-based video commerce platform that enables users to buy and sell a wide range of products across multiple categories, including electronics, beauty, fashion, and more. As of April 14, 2024, the company had reached a $1.05 billion valuation, with total funding of $ 236 million.
Keep reading to explore Flip’s funding history, key investors, and what’s next for this social commerce innovator.
What Is Flip and What Does It Do?
Flip is an El Segundo, California, United States-based platform that combines social commerce, influencer-driven e-commerce, and video commerce. Users can create videos, share reviews, host live streaming shopping shows, vote for products, and earn rewards, making online shopping interactive and community-driven.
The platform aims to enhance product discovery, increase user engagement, and boost sales through gamified video commerce experiences.
How Much Funding Has Flip Raised?
- Series C
- Amount Raised: $144M
- Date: April 02, 2024
- Lead Investors: Streamlined Ventures
- Motivation: To expand platform features, scale video commerce operations, and increase user engagement.
Total Funding Raised: $236M
Last Known Valuation: $1.05B (as of April 14, 2024)
Latest Funding Date: April 02, 2024
Key Investors
- Mubadala
- Details: Investment firm backing high-growth technology startups.
- Investment Focus Areas: E-commerce, social commerce, digital platforms.
- WestCap
- Details: Venture capital firm investing in emerging consumer technology companies.
- Investment Focus Areas: Influencer commerce, video commerce, app-based platforms.
- Streamlined Ventures
- Details: Lead investor in Flip’s Series C round.
- Investment Focus Areas: Technology, social commerce, platform scaling.
Where Is Flip’s Headquarters?
Flip is headquartered in El Segundo, California, United States, a hub for digital commerce and tech innovation, providing access to talent, investors, and strategic partnerships in e-commerce and social media.
What’s Next for Flip?
Flip aims to expand its video commerce offerings, increase user engagement, and enhance platform capabilities with new features like gamified shopping, live streaming shows, and community-driven product discovery.
With strong backing from Mubadala, WestCap, and Streamlined Ventures, Flip is positioning itself as a leading app-based social commerce platform, bridging the gap between e-commerce and influencer-driven video shopping experiences.
Get Investor & Funding Insights with TexAu
TexAu helps teams uncover detailed fundraising information on companies like Flip. Use the platform to research investors, track funding rounds, and gather actionable insights to strengthen prospecting and business strategy.
Sign Up for Free on TexAu and start uncovering detailed funding insights that give your business a competitive edge.
