GEM has raised a total of $10.5 million across multiple funding rounds, with its largest being a $10.5 million Seed round in May 2021. The Venice-based consumer life science company focuses on delivering real food-based vitamins through a subscription service, providing essential nutrients from natural ingredients to support overall health and promote better absorption. GEM’s innovative approach combines plant-based nutrition with science-backed formulations, aiming to revolutionize the supplement industry.
Keep reading to explore GEM’s funding journey, key investors, and what’s next for this health-focused company.
What Is GEM and What Does It Do?
Founded in 2018 by Sara Cullen, GEM is headquartered in Venice, California, United States. The company specializes in chewable daily nutrition bites, featuring 13 whole plant ingredients that deliver more than 15 essential vitamins, minerals, and herbs.
Operating with a small team of 1–10 employees, GEM’s subscription-based model ensures consistent access to high-quality, natural supplements, free from fillers and preservatives. The company focuses on preventive health, absorption efficiency, and sustainable nutrition.
How Much Funding Has GEM Raised?
- Seed Round
- Amount Raised: $10.5M
- Date: May 2021
- Lead Investors: CircleUp Growth Partners
- Motivation: To accelerate brand growth, expand retail presence, and extend manufacturing beyond California.
Total Funding Raised: $10.5M
Latest Funding Date: May 2021
Key Investors
- CircleUp Growth Partners
- Details: San Francisco-based VC focusing on consumer brands using data and technology to identify high-potential companies.
- Investment Focus Areas: Consumer goods, tech-driven brands, data-driven companies
- Notable Investments: Halo Top, Liquid I.V., Nutpods
- 37 Angels
- Details: New York-based angel network focusing on early-stage, women-led startups.
- Investment Focus Areas: Women-led startups, early-stage companies, diverse founders
- Notable Investments: Hopscotch, Little Spoon, The Muse
- Pentland Ventures
- Details: London-based VC investing in consumer goods and lifestyle brands with market-leading potential.
- Investment Focus Areas: Consumer goods, retail, lifestyle brands
- Notable Investments: Hunter Boots, Speedo, Berghaus
- S2G Ventures
- Details: Chicago-based fund investing in food and agriculture, supporting sustainable and healthy innovations.
- Investment Focus Areas: Food, agriculture, sustainability
- Notable Investments: Beyond Meat, Sweetgreen, Apeel Sciences
- Collaborative Fund
- Details: New York-based VC supporting startups in health, sustainability, and the future of work.
- Investment Focus Areas: Health, sustainability, future of work
- Notable Investments: Lyft, Kickstarter, Blue Bottle Coffee
Where Is GEM’s Headquarters?
GEM is headquartered in Venice, California, United States, giving the company access to a hub of wellness innovation, retail partnerships, and direct-to-consumer distribution networks.
What’s Next for GEM?
GEM is well-positioned to capitalize on the $36 billion supplement market by expanding its subscription model, retail presence, and product lines that target specific health needs. With a focus on plant-based and natural ingredients, the company aligns with the rising consumer demand for preventive health solutions.
Future fundraising is anticipated as GEM scales its operations, although the company will need to manage competition, regulatory compliance, and supply chain consistency while maintaining high product quality.
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