GEM has raised a total of $10.5 million across two funding rounds, including a $10.5 million Seed round in May 2021, backed by CircleUp Growth Partners and 37 Angels. Founded in 2018 by Sara Cullen and headquartered in Venice, California, GEM offers subscription-based, real-food vitamins featuring 13 plant-based ingredients that deliver 15+ essential nutrients. With a small team of 1–10 employees, GEM focuses on preventive health, natural absorption, and sustainable nutrition. The company plans to expand its retail presence and develop new products to capitalize on the growing demand for plant-based supplements.