Gymshark is a global sportswear and fitness lifestyle brand focused on performance-driven apparel for men and women. The company sells directly to consumers through its digital platform, leveraging community engagement, influencer partnerships, and social media-driven brand building.
Its product portfolio includes training apparel, athleisure wear, accessories, and fitness-focused lifestyle products designed for both performance and everyday use.
What Is Gymshark and What Does It Do?
Gymshark, founded in 2012, is a Redditch-based (United Kingdom) digital-native sportswear brand.
The company designs, manufactures, and sells fitness apparel including leggings, shorts, hoodies, jackets, tops, underwear, and accessories through a direct-to-consumer e-commerce model.
Gymshark employs 728 employees as of July 2023 and operates globally, with a strong presence across Europe, North America, and Asia-Pacific markets.
How Much Funding Has Gymshark Raised?
1. Series A (Private Equity Round)
- Amount Raised: $261M
- Date: August 2020
- Lead Investors: General Atlantic
- Motivation: To support international expansion, strengthen operations, and scale the brand globally.
Total Funding Raised: $261 Million
Current Valuation: £5 Billion (as of Sep 2020)
Latest Funding Date: August, 2020
Key Investors
1. General Atlantic
- Details: A global growth equity firm providing capital and strategic support to high-growth companies.
- Investment Focus Areas: Consumer, technology, healthcare, financial services.
- Notable Investments: Gymshark, Airbnb, Alibaba, Uber.
2. Francis Family Office
- Details: The private investment office of Gymshark founder Ben Francis, retaining significant ownership and strategic influence.
- Investment Focus Areas: Consumer brands, long-term value creation.
- Notable Investments: Gymshark.
Where Is Gymshark’s Headquarters?
Gymshark is headquartered in Redditch, United Kingdom, serving as the center for its design, brand, and global operations.
What’s Next for Gymshark?
Gymshark is focused on deepening its presence in North America and Asia while expanding into physical retail experiences, product innovation, and community-led fitness platforms. With strong brand loyalty and a digital-first operating model, the company is positioned to compete directly with global athletic apparel leaders.
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