iSpot.tv, headquartered in Seattle, Washington, is a platform that provides campaign analytics software for TV advertising. Since its founding in 2012, iSpot.tv has raised $438M from investors including Insight Partners, Madrona Venture Group, and Goldman Sachs Asset Management. The platform leverages advanced ACR (Automatic Content Recognition) technology to give brands real-time visibility into ad delivery, reach, and performance across broadcast, cable, and VOD, enabling advertisers and networks to optimize ad investments efficiently.
What Is iSpot.tv and What Does It Do?
iSpot.tv, founded in 2012 by Sean Muller, is headquartered in Seattle, Washington. The company specializes in providing analytics software for TV advertising. Its platform captures all content and ads viewed by consumers on smart TVs and delivers actionable insights to brands and networks.
Advertisers can track campaign performance, drill down by industry or specific brand, and optimize media spend with precision.
With a team of 434 employees, iSpot.tv empowers marketers to measure the effectiveness of their TV campaigns in real-time, bridging the gap between traditional broadcast advertising and modern data-driven analytics.
How Much Funding Has iSpot.tv Raised?
1. Seed Round
- Amount Raised: $5M
- Date: October 2013
- Lead Investors: Madrona Venture Group, TL Ventures
- Motivation: To enhance the analytics platform and provide real-time data on TV ad campaigns across U.S. networks.
2. Series B
- Amount Raised: $21.9M
- Date: May 2015
- Lead Investors: Insight Venture Partners, Madrona Venture Group
- Motivation: To scale operations and further innovate the TV advertising analytics platform.
3. Series C
- Amount Raised: $30M
- Date: September 2018
- Lead Investors: Insight Partners, Madrona
- Motivation: To expand platform capabilities and support the growing demand for accurate TV ad measurement.
4. Series D
- Amount Raised: $335M
- Date: April 2022
- Lead Investors: Goldman Sachs Asset Management
- Motivation: To accelerate platform growth and enhance analytics for large-scale advertisers.
5. Series D
- Amount Raised: $44.9M
- Date: November 2022
- Motivation: To support operational expansion and further platform development.
Total Funding Raised: $438 Million
Current Valuation: $330 Million (as on Sep 2018)
Latest Funding Date: November 2022
Key Investors
1. Insight Partners
- Details: Global venture capital and private equity firm investing in growth-stage technology companies.
- Investment Focus Areas: Software, internet, data services.
- Notable Investments: Twitter, Alibaba, DocuSign.
2. Madrona Venture Group
- Details: Seattle-based venture capital firm investing in early-stage technology companies.
- Investment Focus Areas: Cloud, AI, digital media.
- Notable Investments: Redfin, Smartsheet, Apptio.
3. Goldman Sachs Asset Management
- Details: Global investment management arm of Goldman Sachs, providing growth and strategic capital.
- Investment Focus Areas: Growth-stage tech, financial services.
- Notable Investments: Not publicly disclosed.
Where Is iSpot.tv’s Headquarters?
iSpot.tv is headquartered in Seattle, Washington, offering access to a thriving tech ecosystem, skilled analytics talent, and proximity to major advertising and media clients across the U.S.
What’s Next for iSpot.tv?
iSpot.tv is positioned to expand its capabilities in TV and connected device analytics, helping advertisers optimize media spend and campaign performance. With its strong funding base and advanced ACR technology, the company plans to enhance platform features, scale globally, and strengthen its leadership in TV campaign measurement.
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