Liquid Death joined the Unicorn Club on March 11, 2024, after raising a $67.6M Series D funding round led by SuRo Capital. Founded in 2014, the company is an internet-first beverage brand offering products like mountain water, flavored sparkling water, iced tea, and more. With a total funding of $264 million, Liquid Death is valued at $1.4 billion as of March 11, 2024.
Keep reading to explore Liquid Death’s funding history, key investors, and what’s next for this food & beverage innovator.
What Is Liquid Death and What Does It Do?
Liquid Death is a Los Angeles, California, United States-based brand that sells beverages online, emphasizing unique branding and direct-to-consumer engagement. Its product line includes mountain water, sparkling water with flavors, and iced tea, all of which are marketed with bold, internet-driven campaigns.
The company focuses on internet-first distribution, leveraging social media and direct-to-consumer channels to build brand awareness, drive sales, and engage a loyal customer base.
How Much Funding Has Liquid Death Raised?
- Series D
- Amount Raised: $67.6M
- Date: March 11, 2024
- Lead Investors: SuRo Capital
- Motivation: To expand product lines, scale marketing efforts, and strengthen DTC distribution.
- Conventional Debt
- Amount Raised: $55M
- Date: December 16, 2024
- Motivation: To enhance operational capacity and support growth initiatives.
Total Funding Raised: $264M
Current Valuation: $1.4B (as of March 11, 2024)
Latest Funding Date: December 16, 2024
Key Investors
- SuRo Capital
- Details: Growth equity firm investing in consumer brands and technology-enabled businesses.
- Investment Focus Areas: Food & beverage, DTC brands, scaling consumer products.
- Lauder Partners
- Details: Private equity firm focused on high-growth consumer businesses.
- Investment Focus Areas: Consumer products, beverages, internet-first brands.
Where Is Liquid Death’s Headquarters?
Liquid Death is headquartered in Los Angeles, California, United States, providing access to creative talent, marketing expertise, and direct-to-consumer infrastructure to drive growth in the beverage sector.
What’s Next for Liquid Death?
The company plans to expand its beverage offerings, scale direct-to-consumer distribution, and enhance marketing campaigns. With backing from SuRo Capital and Lauder Partners, Liquid Death aims to grow brand awareness, increase online engagement, and strengthen its position as a leading internet-first beverage brand.
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