MadHive has raised a total of $300 million across multiple funding rounds. Headquartered in New York City, United States, the company provides blockchain-based demand-side platform (DSP) solutions for the advertising industry.
MadHive achieved unicorn status on June 13, 2023, after raising a $300M Series D round led by Goldman Sachs Asset Management, valuing the company at $1 billion. Its technology helps advertisers and media companies enhance audience targeting, transparency, and campaign performance through secure, data-driven insights.
What Is MadHive and What Does It Do?
MadHive, founded by Adam Helfgott in 2015, is a New York City–based technology company specializing in blockchain-powered digital advertising solutions. The company operates as a demand-side platform (DSP) designed for the modern advertising ecosystem, helping brands and agencies deliver transparent, data-driven campaigns across connected TV (CTV) and OTT channels.
MadHive employs between 51 and 200 professionals who focus on building privacy-first, scalable ad technologies. Its platform leverages blockchain to ensure transparency, prevent ad fraud, and improve audience targeting through first-party data insights.
By combining advanced analytics with secure infrastructure, MadHive enables advertisers to track campaign performance, enhance ROI, and engage audiences more effectively in an increasingly fragmented media environment.
How Much Funding Has MadHive Raised?
1. Series D
- Amount Raised: $300M
- Date: June 2023
- Lead Investors: Goldman Sachs Asset Management
- Motivation: To expand blockchain-based DSP solutions, enhance data transparency tools, and scale partnerships across OTT and CTV markets.
Total Funding Raised: $300 Million
Current Valuation: $1 Billion (as of Jun 2023)
Latest Funding Date: June 2023
Key Investors
1. Goldman Sachs Asset Management
- Details: A leading global investment management firm supporting high-growth technology ventures.
- Investment Focus Areas: Fintech, AdTech, blockchain, and enterprise software.
- Notable Investments: MadHive, Databricks, Canva.
2. Digital Currency Group
- Details: Investment firm focused on blockchain and digital asset technologies.
- Investment Focus Areas: Web3 infrastructure, crypto, and decentralized platforms.
- Notable Investments: Coinbase, Chainalysis, MadHive.
Where Is MadHive’s Headquarters?
MadHive is headquartered in New York City, United States, a major hub for media and advertising innovation, giving the company strategic access to enterprise clients, investors, and global AdTech talent.
What’s Next for MadHive?
MadHive is expected to accelerate its expansion in the connected TV (CTV) and OTT advertising landscape, leveraging its blockchain-based infrastructure to enhance transparency, audience targeting, and data privacy.
The company is likely to deepen partnerships with major media networks and advertisers while exploring AI-driven tools for predictive audience analytics. With strong backing from Goldman Sachs and a growing demand for privacy-first ad solutions, MadHive is well-positioned to redefine the future of digital advertising and potentially explore IPO opportunities in the coming years.
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