MediaMath is a global AdTech company that enables brands and agencies to run targeted, data-driven advertising across digital channels. Its flagship platform, TerminalOne, offers algorithmic bidding, data management, audience targeting, and deep integrations with publishers and supply-side partners. MediaMath powers marketing operations for over 3,500 brands, providing advanced workflows, optimization tools, and a unified interface that helps marketers scale personalized, performance-focused campaigns with precision.
What Is MediaMath and What Does It Do?
MediaMath, founded in 2007 by Joe Zawadzki, is a New York City–based programmatic demand-side platform (DSP) operating in the AdTech ecosystem.
The company develops advanced programmatic advertising technology, enabling marketers to buy media across channels using data-driven optimization and real-time bidding.
MediaMath employs 11–50 employees as of July 2024 and its Marketing Operating System, TerminalOne, supports AI-powered optimization, audience segmentation, workflow automation, and omnichannel ad management, serving thousands of enterprise brands worldwide.
How Much Funding Has MediaMath Raised?
1. Series D
- Amount Raised: $225M
- Lead Investors: Searchlight Capital
- Motivation: To expand global operations and strengthen the TerminalOne platform.
2. Conventional Debt
- Amount Raised: $175M
- Lead Investors: Goldman Sachs, Santander Bank
- Motivation: To increase financial flexibility and support major product investments.
Total Funding Raised: $500M
Current Valuation: $1B
Latest Funding Date: 2018 (Series D)
Key Investors
1. Searchlight Capital
- Details: A global private investment firm focusing on long-term value creation.
- Investment Focus Areas: Technology, communications, services.
- Notable Investments: Univision, Rackspace.
2. Goldman Sachs
- Details: A leading global investment bank supporting companies through debt and equity financing.
- Investment Focus Areas: Finance, technology, enterprise solutions.
- Notable Investments: Uber, Spotify, Dropbox.
3. Santander Bank
- Details: A top banking institution providing credit facilities and strategic financing.
- Investment Focus Areas: Financial services, large-scale corporate debt.
- Notable Investments: Not publicly disclosed.
Where Is MediaMath’s Headquarters?
MediaMath is headquartered in New York City, giving the company access to leading advertising agencies, enterprise brands, and a deep pool of marketing and technology talent. Its location strengthens its role within the global digital advertising ecosystem.
What’s Next for MediaMath?
MediaMath is expected to advance its AI-powered ad decisioning, enhance omnichannel integrations, and expand inventory access across emerging channels. As brands demand more transparency and control, MediaMath is positioned to introduce next-generation tools for identity, privacy-first advertising, and real-time optimization. Strategic partnerships and additional capital could help revive and scale its core programmatic capabilities globally.
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