PAT McGRATH LABS is a globally recognized luxury cosmetics brand known for redefining beauty with innovative formulations, high-performance products, and cutting-edge artistic direction. Loved by professionals, celebrities, and consumers worldwide, the brand blends technology, creativity, and fashion-forward aesthetics to deliver iconic looks and top-tier beauty experiences. Its portfolio spans face, eyes, lips, skincare, and curated kits, supported by immersive digital tools like virtual try-ons and social-native storytelling.
What Is PAT McGRATH LABS and What Does It Do?
PAT McGRATH LABS, founded in 2016 by Pat McGrath, is a New York City–based (United States) beauty-tech and luxury makeup brand.
The company develops high-performance cosmetics, including face, eye, and lip products, along with innovative formulations inspired by runway artistry and fashion collaborations.
PAT McGRATH LABS employs 1,800 employees, delivering award-winning products across global markets.
Its platform pairs premium ingredients with cutting-edge digital experiences, trendsetting artistry, and disruptive brand storytelling to redefine luxury beauty for the modern consumer.
How Much Funding Has PAT McGRATH LABS Raised?
1. Series B
- Amount Raised: $60M
- Lead Investors: Eurazeo
- Motivation: To scale global distribution, expand product lines, and strengthen the brand’s digital-commerce capabilities.
- Post-Money Valuation: $1B
Total Funding Raised: $88M
Current Valuation: $1B (as of 2018)
Latest Funding Date: July 2018
Key Investors
1. Eurazeo
- Details: Eurazeo is a global investment firm supporting high-growth companies across premium, retail, and consumer sectors.
- Investment Focus Areas: Consumer brands, luxury, sustainability, technology.
- Notable Investments: Sephora, Moncler, Farfetch.
2. ONE Luxury Group
- Details: A luxury-focused investment group backing premium beauty and fashion brands.
- Investment Focus Areas: Luxury goods, beauty-tech, fashion, lifestyle.
- Notable Investments: Not publicly disclosed.
Where Is PAT McGRATH LABS’ Headquarters?
PAT McGRATH LABS is headquartered in New York City, providing strong access to fashion houses, top beauty talent, media networks, and luxury retail channels. The location positions the brand at the epicenter of global beauty innovation and runway culture.
What’s Next for PAT McGRATH LABS?
PAT McGRATH LABS is poised for continued global expansion through strategic luxury collaborations, AI-enabled personalization tools, and category diversification. With strong brand equity, a billion-dollar valuation, and sustained consumer demand, the company aims to scale international distribution, launch breakthrough product lines, and deepen its digital commerce footprint while shaping the future of luxury beauty.
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