Percolate offers a comprehensive marketing operations platform that enables enterprise brands to plan, create, publish, and analyze content across channels.
Its features include editorial calendars, centralized content libraries, collaboration workflows, brand governance tools, image licensing, approvals, and performance analytics all designed to streamline content production and improve marketing efficiency.
What Is Percolate and What Does It Do?
Percolate, founded in 2011 by James Gross and Noah Brier, is a New York City–based marketing technology company offering a content marketing platform for enterprise marketing teams. Percolate employs between 201 and 500 people and the platform helps organizations manage the full content lifecycle planning, collaboration, production, licensing, publishing, and analytics enabling brands to streamline operations and deliver consistent, high-quality marketing outputs.
How Much Funding Has Percolate Raised?
1. Series C
• Amount Raised: $32M
• Date: March 14, 2019
• Lead Investors: Capital IP, GGV Capital, Sequoia Capital, Lightspeed Venture Partners
• Motivation: Product expansion, platform enhancement, and enterprise scaling.
2. Series C
• Amount Raised: $40M
• Date: May 15, 2015
• Lead Investors: Lightspeed Venture Partners, First Round Capital, Sequoia Capital, Lerer Hippeau, GGV Capital
• Motivation: Market expansion, sales scaling, and increased product capabilities.
3. Series B
• Amount Raised: $24M
• Date: April 18, 2014
• Lead Investors: Sequoia Capital, GGV Capital, First Round Capital, WPP, Lerer Hippeau
• Motivation: Product development, hiring, and infrastructure scaling.
Total Funding Raised: $107 Million
Latest Funding Date: March 14, 2019
Key Investors
1. Sequoia Capital
• Details: A leading global VC firm backing top enterprise and consumer technology companies.
• Investment Focus Areas: Enterprise software, growth-stage tech.
• Notable Investments: OpenAI, Airbnb, Figma.
2. Lightspeed Venture Partners
• Details: Venture firm active across enterprise SaaS and consumer sectors.
• Investment Focus Areas: Software, marketing tech, infrastructure.
• Notable Investments: Rubrik, BetterUp, Navan.
Where Is Percolate’s Headquarters?
Percolate is headquartered in New York City, United States providing access to major global brands, creative agencies, and top marketing talent.
What’s Next for Percolate?
Percolate is expected to advance its analytics capabilities, introduce AI-assisted content creation workflows, and deepen integrations with social platforms, advertising tools, and creative software. These enhancements will support enterprise marketing teams seeking to scale content operations, improve performance insights, and maximize ROI.
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