How Much Did Salsify Raise? Headquarters, Funding & Key Investors

Salsify has raised a total of $453 million across six funding rounds, including a $9M Seed, $30M Series A, $30M Series B, $43M Series D, $155M Series E, and a $200M Series F in April 2022, valuing the company at $2 billion. Founded in 2012 and headquartered in Boston, Massachusetts, Salsify provides a cloud-based product content management and syndication platform for brands and retailers. Backed by investors such as Venrock, North Bridge Venture Partners, and Warburg Pincus, Salsify continues to enhance global product content management and digital commerce capabilities.

How Much Did Salsify Raise? Funding & Key Investors

Salsify, headquartered in Boston, Massachusetts, is a cloud-based product content management and syndication platform that helps brands, merchants, and sales teams manage and exchange product information across the retail supply chain. Founded in 2012 by Rob Gonzalez, Jeremy Redburn, and Jason Purcell, the company has raised $453M from investors including Venrock, North Bridge Venture Partners, and Warburg Pincus. Salsify enables businesses to streamline product content, integrate order and inventory data, and sell across marketplaces and social platforms such as Amazon, Walmart, and Instagram.

What Is Salsify and What Does It Do?

Salsify, founded in 2012 by Rob Gonzalez, Jeremy Redburn, and Jason Purcell, is headquartered in Boston, Massachusetts. The company provides a cloud-based product content management and syndication platform that enables brands, merchants, and sales teams to manage, enrich, and exchange product information across the retail supply chain.

Salsify helps businesses streamline product descriptions, specifications, images, and other content while enabling instant exchange of product information with retailers and marketplaces. Its platform also offers digital asset management, digital shelf analytics, and integrations with marketplaces and social platforms like Amazon, Walmart, and Instagram.

With a team of 499 employees, Salsify serves global clients including Mars, L’Oreal, Coca-Cola, and Bosch.

How Much Funding Has Salsify Raised?

1. Seed Round

Amount Raised: $9M
Date: December 2015
Lead Investors: Eclipse Ventures
Motivation: To enhance product development and expand market presence.

2. Series A

Amount Raised: $30M
Date: May 2017
Lead Investors: Underscore VC
Motivation: To scale operations and strengthen the platform for growing customer demand.

3. Series B

Amount Raised: $30M
Date: May 2018
Lead Investors: Insight Venture Partners
Motivation: To expand into new markets and enhance product offerings.

4. Series D

Amount Raised: $43M
Date: August 2018
Lead Investors: Greenspring Associates, North Bridge Venture Partners, Underscore VC, Venrock, Matrix, Four Rivers Group
Motivation: To further develop technology and support market growth.

5. Series E

Amount Raised: $155M
Date: September 2020
Lead Investors: Warburg Pincus, CrowdStrike, Avalara, Samsara, Ant Group, Trax, Gojek, Privitar
Motivation: To accelerate scaling and platform enhancements for global clients.

6. Series F

Amount Raised: $200M
Date: April 2022
Lead Investors: TPG, Permira, Neuberger Berman, Cap Table Coalition
Motivation: To strengthen market leadership and accelerate global growth.

Total Funding Raised: $453 Million

Current Valuation: $2 Billion (as of April 2022)

Latest Funding Date: April 2022

Key Investors

1. Venrock

Details: Venture capital firm investing in early-stage and growth-stage technology companies.
Investment Focus Areas: Technology, healthcare, consumer products
Notable Investments: Apple, Docusign, PillPack

2. North Bridge Venture Partners

Details: Venture capital firm focusing on early-stage and growth technology investments.
Investment Focus Areas: Enterprise software, e-commerce, SaaS
Notable Investments: Acquia, Clarabridge, Endeca

3. Warburg Pincus

Details: Global private equity firm investing across sectors and stages.
Investment Focus Areas: Technology, healthcare, financial services
Notable Investments: Avalara, CrowdStrike, Samsara

Where Is Salsify’s Headquarters?

Salsify is headquartered in Boston, Massachusetts, providing access to a robust tech ecosystem, top-tier talent, and proximity to major enterprise and retail clients.

What’s Next for Salsify?

Salsify is focused on expanding its platform capabilities, strengthening its global footprint, and supporting brands in delivering consistent, high-quality product content across the digital commerce ecosystem. With continued investment in technology and analytics, Salsify aims to enhance digital shelf performance and enable seamless commerce experiences across multiple marketplaces and social channels.

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