Square provides point-of-sale hardware and a broad set of merchant services including payments processing, online ordering, inventory and staff management, payroll, lending and omnichannel commerce tools. The company’s integrated hardware and software approach simplifies payments and operations for small merchants while enabling data-driven insights and financial products. Square also offers consumer-facing services via Cash App and has expanded into lending and banking services for merchants. Its platform strategy centers on removing friction from commerce and enabling merchants to grow revenue and manage operations centrally.
What Is Square and What Does It Do?
Square, founded in 2009 by Jim McKelvey, Jack Dorsey and Randy Redigg, is a San Francisco–based (United States) payments and commerce company offering POS hardware, payments processing, eCommerce tools and merchant services. Square employs 11,372 people and serves millions of merchants worldwide.
Square’s product suite includes card readers, register systems, online stores, payment APIs, payroll, lending and analytics. The company focuses on enabling small businesses with accessible tools that integrate payments, commerce, and financial services into a unified stack.
How Much Funding Has Square Raised?
1. Post IPO (Institutional Transaction)
- Amount Raised: $1B
- Date: March 03, 2020
- Motivation: Strengthen balance sheet and support Cash App and merchant initiatives.
2. Post IPO (Institutional / Public Event)
- Amount Raised: $862M
- Date: July 05, 2018
- Lead Investors: Goldman Sachs, Barclays, Citi, RBC Capital Markets
- Motivation: Strategic capital allocation and institutional liquidity.
Total Funding Raised: $520 Million
Latest Funding Date: March 03, 2020
Key Investors
1. Sequoia Capital
- Details: Early institutional investor backing Square’s initial growth.
- Investment Focus Areas: Fintech, marketplaces, enterprise software.
- Notable Investments: Google, Dropbox, Stripe, Airbnb, Square.
2. Khosla Ventures / Victory Park Capital
- Details: Early and growth investors supporting product expansions and merchant credit businesses.
- Investment Focus Areas: Fintech, payments, alternative lending.
- Notable Investments: Various fintech and payments companies.
3. Institutional Banks / Underwriters (Goldman Sachs, Barclays, Citi)
- Details: Participants in large institutional placements and public capital events.
- Investment Focus Areas: Public market liquidity and strategic capital support.
Where Is Square’s Headquarters?
Square is headquartered in San Francisco, United States, a major global hub for fintech, software innovation, and venture-backed technology companies. Operating from the Bay Area enables Square to collaborate closely with top engineering talent, regulatory experts, and financial institutions while staying embedded in a rich ecosystem of startups, developers, and merchant partners.
What’s Next for Square?
Square is expected to deepen its omni-commerce vision by expanding integrated payments, lending, and banking solutions for small businesses. The company is enhancing Cash App’s ecosystem, scaling international merchant tools, and investing in AI-driven automation across operations and risk monitoring. Square also plans to streamline omnichannel commerce, strengthen financial services for SMBs, and expand developer APIs to support global growth while improving product synergy across its hardware, software, and financial products.
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