Wish Shopping is a global value-oriented online marketplace featuring an extensive catalog across fashion, beauty, electronics, home essentials, sports, baby products, and more. The platform uses algorithmic discovery, cross-border logistics, and localized shopping experiences to match merchants with consumers seeking budget-friendly goods.
Wish focuses on low-price discovery, impulsive shopping experiences, and providing access to affordable items from global suppliers.
What Is Wish Shopping and What Does It Do?
Wish Shopping, founded in 2009 by Danny Zhang, Peter Szulczewski, and Hyunwook Cho, is a San Francisco–based horizontal e-commerce platform offering value-driven online shopping.
Wish Shopping employs 739 people and the marketplace connects millions of consumers with a large catalog of merchant-supplied products, emphasizing affordability, discovery, and a wide range of categories. Wish supports global logistics, cross-border selling, and mobile-first commerce for price-conscious shoppers.
How Much Funding Has Wish Shopping Raised?
1. Series H
• Amount Raised: $300M
• Date: August 01, 2019
• Lead Investors: General Atlantic
• Motivation: International expansion, platform scaling, and operational growth.
2. Series D
• Amount Raised: $50M
• Date: January 18, 2016
• Lead Investors: JD.com
• Motivation: Market expansion in Asia and deepening e-commerce partnerships.
Total Funding Raised: $929 Million
Latest Funding Date: August 2019
Key Investors
1. General Atlantic
• Details: A global growth equity firm investing in expansion-stage technology and consumer companies.
• Investment Focus Areas: Consumer internet, e-commerce, digital platforms.
• Notable Investments: Jio Platforms, Kiwi.com, Royalty Pharma.
2. Founders Fund
• Details: Venture capital firm known for backing ambitious technology companies.
• Investment Focus Areas: Consumer internet, marketplaces, frontier tech.
• Notable Investments: SpaceX, Stripe, Airbnb.
Where Is Wish Shopping’s Headquarters?
Wish Shopping is headquartered in San Francisco, United States, leveraging access to technology talent, mobile-commerce expertise, and proximity to global e-commerce ecosystem partners.
What’s Next for Wish Shopping?
Wish Shopping is expected to focus on improving merchant quality, strengthening logistics reliability, enhancing personalized discovery, and optimizing unit economics. The company will likely deepen marketplace partnerships, expand product categories, and refine customer experience to boost retention and global competitiveness.
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