The wedge isn't enrichment. It's everything you do with the enrichment.
Clay is the most powerful data canvas in GTM. We respect it. But Clay enriches — TexAu enriches and runs the actions, from a table you can use on day one. Nobody has to become the Clay person first. That's the wedge.
Where Clay wins
The most powerful canvas in GTM
If you're an ops engineer who wants to wire seven signals into a custom scoring formula across five providers with branching logic, Clay's canvas is the best tool for that work.
Massive ops-team mindshare
Clay has built the strongest community of GTM engineers in the space. Templates, recipes, mutual-aid Slack channels — there's a cultural moat.
Deep enrichment options
12+ providers, signal sources, AI columns, conditional logic. The substrate Clay built is real and well-engineered.
A REST API on enterprise plans
Clay ships a REST API on enterprise plans. TexAu doesn't ship one at all — it's a platform you run the work in, not a service you call. If what you actually want is enrichment as an endpoint in your own code, that's RichAPI.
RichAPI →
Three claims. Each one specific.
1. Real execution depth
Clay enriches data. TexAu enriches data and runs the actions: search people, find phone numbers, send LinkedIn DMs, push to Smartlead, log activities to HubSpot. 200+ column actions, including 50+ outbound and CRM-write actions Clay doesn't ship.
2. Pay-on-match pricing
Clay charges per credit attempted — failed lookups still cost. TexAu charges per successful match; failed lookups cost zero. Lead search on Apollo, LinkedIn, and Sales Navigator is credit-priced like every other action, with the per-result rate published in the action catalog.
3. No canvas to learn
Clay's power is its canvas. That's also its tax: someone on the team becomes the Clay person before the first list ships. TexAu is a table with right-click actions: pick a column, pick an action, run it.
Side by side
TexAu vs Clay feature comparison. On small screens the table scrolls sideways.
| Feature | TexAu | Clay |
|---|---|---|
| Interface | Table-first, right-click actions | Canvas with nodes and connectors |
| Enrichment waterfalls | Pre-tuned, hidden providers | Build-your-own |
| Data sources cascaded | 12, source-attributed | 10+, attributable |
| Failed lookup cost | Zero | Charged |
| Lead search sources | Apollo, LinkedIn, Sales Nav (credit-priced) | External or BYO |
| Outbound actions | Smartlead, Instantly, Lemlist, Apollo Sequences, HeyReach | Limited; mostly export |
| LinkedIn actions | DMs, connections, profile views, comments | Via integrations |
| CRM sync | Bidirectional, field-level, audit-logged | Push-focused |
| GTM Co-Pilot | Plan-then-approve table builder | Limited templates |
| Free trial | 14 days, no card, every feature | Limited |
| Time to first list | Minutes, no workflow to build | Learn the canvas first |
| Best for | Agencies, founders, GTM teams | Ops engineers |
Pricing math
TexAu vs Clay pricing. On small screens the table scrolls sideways.
| Line item | TexAu | Clay |
|---|---|---|
| Entry model | Solo: $99/mo monthly, or $79/mo billed yearly | Tiered plans with credit usage |
| Failed lookups | Not charged | Can consume credits on attempts |
| Prospecting actions | Credit-priced per result (Apollo, LinkedIn, Sales Nav) | Usually credit-based or external tooling |
| Execution depth | Includes enrichment + CRM/outbound pushes | Primarily enrichment and routing |
Questions teams ask when comparing TexAu and Clay
Other TexAu vs… pages
Run them side by side. The 14-day trial is the answer.
The fastest comparison is to run TexAu and Clay on the same list.
Five minutes, no card