Integrations / Better Enrich

TexAu × Better Enrich

API Key11 actions available

Used by 1,200+ teams

Better Enrich logo

TexAu integrates with Better Enrich. Enrich, sync, and run every action from one table, on a schedule or on a trigger. Built for sales, RevOps, and growth teams who want a real execution layer on top.

Built for Sales, RevOps, and growth teams running outbound..

11 actionsAPI Keyasync-safeschedulable

What you can build

Three workflows worth shipping with Better Enrich.

  • Enrich every new record before it hits Better Enrich

    Run the 32-integration waterfall on inbound, write the verified result back.

  • Sync TexAu Tables to Better Enrich on a schedule

    Bidirectional sync, conflict resolution, custom field mapping.

  • Run Better Enrich actions on a schedule

    Cron or event trigger. The run happens whether or not anyone opens the table.

The trace

How a Better Enrich workflow runs.

Better Enrich → TexAu enrichment → Better Enrich writeback. One trace, every step observable.

Better Enrich logoBetter Enrich
TexAu enrichment
Better Enrich logoBetter Enrich

Auth & setup

Connect Better Enrich in four steps.

Screenshots coming soon. The flow below is the live four-step setup.
  1. 1

    Generate an API key in Better Enrich

    Better Enrich settings → API → Create new key.

  2. 2

    Open Studio → Connections → Better Enrich

    Paste the key. We store it encrypted at rest.

  3. 3

    We test the connection on save

    Bad key? You see the error inline before any workflow runs.

  4. 4

    Run your first action

    Pick any action from the catalog above and try it live.

Compared

Where TexAu wins vs native Better Enrich automation.

Enrichment depth

Native: one provider. TexAu: 32-integration waterfall with attribution.

Branching logic

Native: linear. TexAu: real conditionals, retries, async-safe steps.

When it runs

Native: on record events. TexAu: cron, event, or a right-click on the column.

Migration

From Zapier or manual scripts to TexAu.

Most Better Enrich teams land on TexAu after they hit the ceiling of Zapier or manual scripts. The pattern is the same: a workflow worked for the first 10 contacts, then it broke at 1,000. Steps timed out. Branching turned into a Frankenstein. Enrichment was always one provider deep, so half the rows came back empty.

TexAu replaces the brittle middle. The 32-integration waterfall fills the rows that Zapier or manual scripts left empty. Async-safe steps mean a slow LinkedIn fetch does not block the whole run. Branching is real branching, not nested filters. And every action runs the same way whether an operator right-clicks a column or a schedule fires it at 6am.

We import existing workflows. We do not ask you to rebuild from scratch. Most teams are running the same automations on TexAu within a week, with deeper enrichment and observable traces from day one.

Connect Better Enrich in Studio →

Free to start. No credit card. Every action above runs in your first session.