Instantly action

Create Lead (Instantly)

Creates a new lead in Instantly with email, name, company, and campaign assignment.

Run in Studio →All Instantly actions
Instantly logoInstantly
instantly-create-lead
crmReturns in secondsLight tier
Input

What it needs.

Map each field to a column in your table. Optional fields can stay empty.

FieldType
  • campaign
    ID of the Instantly campaign to associate this lead with. Required if list_id is not provided/email is missing.
    nullablestring
  • list_id
    ID of the list to which this lead will be added.
    nullablestring
  • email
    Primary email address of the lead. Required if using campaign.
    string
  • first_name
    First name of the lead.
    nullablestring
  • last_name
    Last name of the lead.
    nullablestring
  • company_name
    Name of the lead's company.
    nullablestring
  • company_domain
    Website domain of the lead's company (e.g. example.com).
    nullablestring
  • mobile_number
    Phone number of the lead.
    nullablestring
  • website
    Website URL for the lead or their company.
    nullablestring
  • personalization
    Personalized message or note for this lead, used in email outreach.
    nullabletext
  • assigned_to
    User ID of the owner this lead will be assigned to within Instantly.
    nullablestring
  • organization
    Organization ID within Instantly that this lead belongs to.
    nullablestring
  • pl_value_lead
    Pipeline or priority value for the lead, such as High, Medium, or Low.
    nullablestring
  • lt_interest_status
    Lead interest status (e.g., 1 for Interested, -1 for Not Interested).
    nullablenumber
  • skip_if_in_workspace
    Whether to skip creation if the lead is already in the workspace.
    nullableboolean
  • skip_if_in_campaign
    Whether to skip creation if the lead is already in the campaign.
    nullableboolean
  • skip_if_in_list
    Whether to skip creation if the lead is already in the list.
    nullableboolean
  • blocklist_id
    The ID of the blocklist to check for the lead.
    nullablestring
  • verify_leads_for_lead_finder
    Whether to verify the leads for the lead finder.
    nullableboolean
  • verify_leads_on_import
    Whether to verify the leads on import.
    nullableboolean

When to use this.

The "Create Lead (Instantly)" action enables users to efficiently add new leads to the Instantly CRM platform, facilitating streamlined lead management and outreach. Key input parameters include the lead's primary email address, first name, last name, company name, and optional campaign or list ID for targeted marketing efforts. Users can also specify additional details such as phone number, website, and personalization notes to enhance engagement. The action outputs essential lead information, including unique lead ID, campaign ID, and various status metrics, which help track lead interactions and engagement levels. This action is particularly useful for sales and marketing teams looking to quickly populate their CRM with potential clients, ensuring effective follow-up and nurturing strategies. It falls under the CRM category, making it an essential tool for businesses aiming to optimize their lead generation processes.

Output

What it returns.

Every field this action writes back to the row. Click a line to expand nested objects.

FieldType
  • id
    Id
    string
  • campaign
    Campaign
    nullablestring
  • list_id
    List Id
    nullablestring
  • email
    Email
    string
  • first_name
    First Name
    string
  • last_name
    Last Name
    string
  • company_name
    Company Name
    string
  • company_domain
    Company Domain
    nullablestring
  • mobile_number
    Mobile Number
    nullablestring
  • website
    Website
    string
  • personalization
    Personalization
    nullabletext
  • assigned_to
    Assigned To
    nullablestring
  • organization
    Organization
    nullablestring
  • pl_value_lead
    Pl Value Lead
    nullablestring
  • status
    Status
    number
  • enrichment_status
    Enrichment Status
    nullablenumber
  • verification_status
    Verification Status
    nullablenumber
  • email_open_count
    Email Open Count
    nullablenumber
  • email_click_count
    Email Click Count
    nullablenumber
  • email_reply_count
    Email Reply Count
    nullablenumber
  • is_website_visitor
    Is Website Visitor
    nullableboolean
  • status_summary_domain_complete
    Status Summary Domain Complete
    nullableboolean
  • status_summary_last_step_id
    Status Summary Last Step Id
    nullablestring
  • status_summary_last_step_from
    Status Summary Last Step From
    nullablestring
  • status_summary_last_step_timestamp_executed
    Status Summary Last Step Timestamp Executed
    nullablestring
  • status_summary_subseq
    Status Summary Subseq
    nullableobject
  • status_summary_subseq_step_id
    Status Summary Subseq Step Id
    nullablestring
  • status_summary_subseq_from
    Status Summary Subseq From
    nullablestring
  • status_summary_subseq_timestamp_executed
    Status Summary Subseq Timestamp Executed
    nullablestring
  • timestamp_created
    Timestamp Created
    nullablestring
  • timestamp_updated
    Timestamp Updated
    nullablestring
  • timestamp_last_open
    Timestamp Last Open
    nullablestring
  • timestamp_last_click
    Timestamp Last Click
    nullablestring
  • timestamp_last_reply
    Timestamp Last Reply
    nullablestring
  • timestamp_last_contact
    Timestamp Last Contact
    nullablestring
  • timestamp_last_touch
    Timestamp Last Touch
    nullablestring
  • timestamp_last_interest_change
    Timestamp Last Interest Change
    nullablestring
  • timestamp_added_subsequence
    Timestamp Added Subsequence
    nullablestring
  • subsequence_id
    Subsequence Id
    nullablestring
  • upload_method
    Upload Method
    nullablestring
  • uploaded_by_user
    Uploaded By User
    nullablestring
  • lt_interest_status
    Lt Interest Status
    nullablenumber
  • esg_code
    Esg Code
    nullablenumber
  • esp_code
    Esp Code
    nullablenumber
Workflow

How this fits a workflow.

Trigger → Create Lead (Instantly) → enrich → push to your CRM. You set it up once; after that it runs without you.

  1. Step 1TriggerNew row, form submit, or schedule.
  2. Step 2Create Lead (Instantly)The Instantly action runs.
  3. Step 3EnrichWaterfall fills missing fields.
  4. Step 4Push to CRMHubSpot / Pipedrive / Zoho CRM / GoHighLevel.

Two actions you can chain after this one:

Create Lead (Instantly)List Campaigns (Instantly)List Leads (Instantly)
Reliability

Throughput & reliability.

How fast it drains a table, and what happens when the upstream provider has a bad day.

  • Per-minute limitNo public cap
  • Per-day limitPlan-defined
  • RetriesAutomatic w/ backoff
  • Failed lookupsZero credits

Who runs this

GTM EngineerRevOpsAgency

Light tier. See pricing; per-action credit cost is private.

Related

More Instantly actions.

FAQ.

Mostly. Fast actions fill the cell in a few seconds. Long-running ones run in the background and write back to the row when they finish, so you can close the tab.

No. A failed lookup costs zero credits. When a provider misses or times out, the waterfall moves to the next one and you only pay for the match you actually got.

No. Run it on one cell, on a selection, on the whole table, or on a schedule. Same action either way.

HubSpot, Pipedrive, Zoho, and GoHighLevel are bidirectional, with Salesforce coming soon. Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences, and Reply.io for outbound.

Run Create Lead (Instantly) in 60 seconds.

Connect the account, drop the action on a column, run it on your rows.

Start free →All Instantly actions