Normalize Company Name (Utility)
Texau → Normalize Company Name (Utility)
Standardizes company names by fixing capitalization and removing legal suffixes like Inc, LLC, and Ltd.
Input
What it needs.
Map each field to a column in your table. Optional fields can stay empty.
company_nameThe company name to normalize and clean for consistent formatting.text
When to use this.
The "Normalize Company Name" action is a utility designed to standardize company names by correcting capitalization and eliminating legal suffixes such as Inc, LLC, and Ltd. This process enhances data consistency and improves the quality of company information. The primary input parameter is "company_name," which is the text representation of the company name to be normalized. The action outputs several fields, including "normalized_company_name" (the cleaned and standardized name), "original_company_name" (the input name for reference), "case_normalized" (indicating if case normalization was applied), "changes_applied" (confirming if any modifications were made), and "removed_suffixes" (listing any suffixes that were removed). This action is particularly useful in data enrichment scenarios, such as CRM systems, marketing databases, and business intelligence applications, where accurate and uniform company names are essential for effective analysis and reporting.
Output
What it returns.
Every field this action writes back to the row. Click a line to expand nested objects.
case_normalizedCase Normalizedbooleanchange_appliedChange Appliednullablebooleannormalized_company_nameNormalized Company Nametextoriginal_company_nameOriginal Company Namenullabletextremoved_suffixRemoved Suffixnullablearray
Compose
How this fits a workflow.
The next 2 actions most operators chain after this one.
enrichment
Remove Extra Whitespace (Utility)
Cleans up text by removing extra spaces, tabs, and newlines while preserving single spaces.
Identify Email Type (Utility)
Classifies an email address as personal, business, educational, or freemail and extracts the provider domain.
Find URL Redirect Destination (Utility)
Resolves a URL to its final destination and returns the full redirect chain with HTTP status codes.
Workflow
A real example.
Trigger → normalize company name (utility) → enrich → push to your CRM. You set it up once; after that it runs without you.
Built for
Who runs this.
Reliability
Throughput & reliability.
How fast it drains a table, and what happens when the upstream provider has a bad day.
- Per-minute limit1000 / min
- Per-day limit1,000,000 / day
- RetriesAutomatic w/ backoff
- Failed lookupsZero credits
Pricing
What it costs to run.
Pricing tier on /pricing. Per-action credit cost is private.
Related
More Texau actions.
Remove Extra Whitespace (Utility)
Cleans up text by removing extra spaces, tabs, and newlines while preserving single spaces.
Identify Email Type (Utility)
Classifies an email address as personal, business, educational, or freemail and extracts the provider domain.
Find URL Redirect Destination (Utility)
Resolves a URL to its final destination and returns the full redirect chain with HTTP status codes.
Format Date and Time (Utility)
Converts a date-time string to UTC timezone and extracts individual date and time components.
FAQ.
Is this real-time?
Mostly. Fast actions fill the cell in a few seconds. Long-running ones run in the background and write back to the row when they finish, so you can close the tab.
Do I get charged on failure?
No. A failed lookup costs zero credits. When a provider misses or times out, the waterfall moves to the next one and you only pay for the match you actually got.
Do I have to run it row by row?
No. Run it on one cell, on a selection, on the whole table, or on a schedule. Same action either way.
What CRMs can I push results to?
HubSpot, Salesforce, Pipedrive, Zoho, and GoHighLevel are bidirectional. Smartlead, Instantly, Lemlist, HeyReach, Apollo Sequences, and Reply.io for outbound.
Run Normalize Company Name (Utility) in 60 seconds.
Connect the account, drop the action on a column, run it on your rows.