Free on every plan
CRM writes, scheduled runs themselves, table storage, BYOK AI transforms, and 156+ CRM actions. Sync the data — don't pay for the sync.
Pricing
Two products. One account. Pick the one that fits the job.
Platform for agencies, founders, and GTM teams. API & MCP for GTM engineers. Pay-on-match credits — charged only when a lookup succeeds. Yearly billing saves ~17% (2 months free) · monthly available. Switch any time.
Typical outcome: 2,500 credits often covers roughly 450-500 enriched leads depending on your waterfall and verification mix.
Pay-on-match
$0 per failed lookup. Every time.
Credits are deducted only when a successful match comes back. The waterfall tries 12 sources for one credit — you don't get charged 12 times.
- One credit unit, every action
- Roll-over up to 2× monthly balance
- Same engine in Platform, API, and MCP
API & MCP
Pay only for what you use.
Per-credit pricing for the same data engine that powers the Platform. Start with 50 free credits on signup, then buy prepaid bundles as needed. Every bundle ships with all 200+ actions, the MCP server, and the same waterfall.
5,000 Credits
Best for teams moving from trial traffic to regular API use.
$100$0.020 / credit- Same base per-credit rate
- All 200+ actions · MCP included
- REST API + webhooks
- Standard rate limits
- No monthly commitment
- Recommended
25,000 Credits
Save 10% at volume.
$450$0.018 / credit- 10% discount vs base rate
- All 200+ actions · MCP included
- REST API + webhooks
- Higher throughput headroom
- No monthly commitment
50,000 Credits
Save 20% at volume.
$800$0.016 / credit- 20% discount vs base rate
- All 200+ actions · MCP included
- REST API + webhooks
- Priority support routing
- No monthly commitment
Need 500,000+ credits? Contact sales for custom pricing, dedicated support, and volume discounts.
Contact SalesFailed lookups on waterfall endpoints return billed: false — credit refunded automatically. All published prices are the public ladder; final amounts confirmed at checkout.
What costs credits
Three categories. No surprises.
Charged on success only
Email finder, phone finder, waterfall enrichments. No verified result — no charge. Hard fails refund automatically.
Charged per call
Profile enrichment, company enrichment, AI columns, web scraping. One call, one charge — predictable for budgeting.
Per-action credit cost is shown live in your dashboard once you have a key — we don't publish per-action rates publicly because they shift with provider negotiations.
Platform vs API
Same engine. Two ways to use it.
| Platform | API & MCP | |
|---|---|---|
| Best for | GTM teams, RevOps, agencies | GTM engineers, AI agents, custom apps |
| Pricing model | Subscription, $99/mo+ | Prepaid credit bundles (1K to 100K) |
| Time to first value | Hours (no-code) | Minutes (API call) · seconds (MCP) |
| Workflow UI | Yes — Tables + GTM Co-Pilot | Bring your own |
| Scheduled runs | Managed | Self-hosted |
| Native CRM sync | HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel | Roll your own |
| MCP server | Yes | Yes |
| All 200+ actions data actions | Yes | Yes |
The pricing model
How does TexAu's pay-on-match pricing work?
Scenario A
Founders ad-hoc
100 searches · 72 matched · 28 failed = $0
72credits charged
Pay-on-match · 0 cost on failuresScenario B
Growth team weekly
1,000 searches · 840 matched · 160 failed = $0
840credits charged
Pay-on-match · 0 cost on failuresScenario C
Migration import
5,000 import · 4,997 imported · 3 skipped · 0 errors
3duplicates skipped
Safe-import · only new rows chargedFailed lookups, duplicates, skips — never charged.
Erick Barron
Founder, BetaCookie.com
TexAu is a game-changer for lead generation at scale. Imagine having a virtual assistant doing all the boring work but that's squillions of times faster and cheaper. I'm very impressed with Vikesh and how authentic and helpful he has been.
FAQ
Frequently asked questions.
- What's a credit, exactly?
- A unit of usage on TexAu's enrichment, scoring, or action engine. One successful email find is one credit. One verified email is one credit. The dashboard shows credit cost per action in real time.
- Platform vs API — which one do I want?
- Platform is the no-code product: tables, GTM Co-Pilot, native CRM sync, and scheduled runs. API & MCP is headless: same engine, your own app layer. Most agencies and GTM teams start on Platform, then add API when they need embedded workflows.
- What happens when I run out of credits?
- You can buy a credit top-up at the same per-credit rate as your tier, or upgrade. Top-ups don't roll over (only your monthly allowance does). The platform doesn't stop working — actions that would exceed your balance are queued and billed against the next month if you let them run.
- Do unused credits expire?
- No. Platform credits roll over month-to-month up to 2× your monthly allowance. API credits are prepaid and consumed as your endpoints run.
- Is there an annual discount?
- Yes. Annual billing is available with savings, while monthly stays available for teams that want flexibility.
- Can I downgrade?
- Yes. Plans are monthly. Switch any time before the next billing cycle.
- Is the API account the same as the Platform account?
- No — Platform and API are sold separately. Sign up for the Platform at v3.texau.com and for the API + MCP at enrich.texau.com. Different subscriptions, different dashboards, different credit balances. Some teams run both side by side.
- How does API access work for Platform users?
- Starter and above include API and webhooks scoped to the Platform workspace. For headless or agent-only usage, sign up separately at enrich.texau.com — that's the standalone API + MCP product.
- Is MCP included on Platform plans?
- Starter and above include MCP access scoped to the Platform workspace. The standalone MCP server (with full action coverage and prepaid bundles) is sold separately at enrich.texau.com.
- Is there a free tier on the API?
- Yes — 50 free credits on signup, no credit card. Use them however you want, against the production endpoints or the sandbox.
14-day trial
Start your trial. Move to the tier that fits your volume.
No credit card. Full access to the workflow. Upgrade, downgrade, or cancel any time.