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How Much Did Amount Raise? Headquarters, Funding & Key Investors

Amount, founded in 2014 and headquartered in Chicago, Illinois, has raised about $252 million in funding and reached a $1 billion valuation. The company provides omnichannel banking and lending technology that helps banks offer digital personal loans, credit cards, and BNPL services. Backed by investors like DFJ Growth and General Atlantic, Amount’s platform includes tools for fraud prevention, identity verification, and analytics, enabling financial institutions to modernize operations and deliver digital-first customer experiences.

Amount joined the Unicorn Club on May 18, 2021, after raising a $100 million Series D funding round led by WestCap, valuing the company at $1 billion. Headquartered in Chicago, Illinois, United States, Amount provides omnichannel banking technology for banks and lenders, offering mobile-first solutions for personal loans, credit cards, and point-of-sale financing.

Keep reading to learn how Amount became a billion-dollar fintech innovator powering digital transformation for banks and financial institutions worldwide.

What Is Amount and What Does It Do?

Founded in 2014, Amount develops cloud-based banking technology that enables traditional financial institutions to compete with modern digital lenders. Its flagship product, Amount360, provides tools for identity verification, fraud prevention, decisioning, and analytics, all within an end-to-end omnichannel platform.

The company’s white-label solutions enable banks to quickly launch personal loan and credit products, manage risk, and optimize customer acquisition. Amount also supports point-of-sale financing, allowing banks to offer buy-now-pay-later (BNPL) products under their own brand.

How Much Funding Has Amount Raised?

  1. Series D and Earlier Rounds
    • Cumulative Funding: ~$252 million
    • Key Investors: WestCap, DFJ Growth, General Atlantic
    • Purpose: Scale its banking-as-a-service platform, expand fraud detection and risk management solutions, and enhance omnichannel lending technology.

Total Funding Raised: ~$252 million

Latest Funding Date: July 31, 2024

Latest Known Valuation: ~$1 billion

Employee Count: 626 (as of Dec 31, 2022)

Stage: Acquired

Key Investors

  1. WestCap
    • Details: Growth equity firm investing in technology-driven companies transforming financial services.
    • Focus Areas: Fintech, digital infrastructure, and enterprise SaaS.
  2. DFJ Growth
    • Details: Venture capital firm backing late-stage technology companies.
    • Focus Areas: Financial technology, AI, and enterprise platforms.
  3. General Atlantic
    • Details: Global growth equity firm supporting innovation across multiple sectors.
    • Focus Areas: Fintech, consumer tech, and data-driven enterprises.

Where Is Amount’s Headquarters?

Amount is headquartered in Chicago, Illinois, United States, where its operations focus on financial product innovation, technology development, and partnerships with major banks and lenders.

What’s Next for Amount?

Now part of a larger fintech ecosystem, Amount aims to further enhance its fraud detection and credit decisioning tools while integrating advanced analytics to improve risk management. The company continues to assist banks in modernizing their digital lending capabilities and adapting to the evolving financial landscape.

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