Amplitude joined the Unicorn Club on May 21, 2020 after raising a $50 million Series E funding round led by GIC, valuing the company at $1 billion. Headquartered in San Francisco, California, United States, Amplitude provides cloud-based product analytics software that enables companies to analyze and visualize customer data, understand user journeys, and make data-driven product decisions.
Keep reading to learn how Amplitude became a leader in product analytics and marketing technology.
What Is Amplitude and What Does It Do?
Founded in 2012, Amplitude offers a cloud-based platform for product analytics, marketing technology, and customer success management. Its software helps companies understand user behavior, visualize customer journeys, and gain actionable product insights. Amplitude integrates with tools like Tableau, Chartio, Looker, and Periscope to provide comprehensive data visualization, enabling teams to optimize growth, retention, and engagement strategies.
How Much Funding Has Amplitude Raised?
1. Seed Round
- Amount Raised: $4 million
- Date: 2012–2013
- Lead Investors: IVP
- Purpose: Launch analytics platform and hire core engineering team
2. Series A Round
- Amount Raised: $10 million
- Date: 2014
- Lead Investors: Meritech
- Purpose: Expand product features, grow customer base, and scale engineering team
3. Series B Round
- Amount Raised: $30 million
- Date: 2015
- Lead Investors: IVP, Meritech
- Purpose: Scale platform, enhance analytics capabilities, and expand enterprise adoption
4. Series C Round
- Amount Raised: $50 million
- Date: 2017
- Lead Investors: IVP, Meritech
- Purpose: Advance product analytics platform, increase marketing and sales operations
5. Series D Round
- Amount Raised: $50 million
- Date: 2018
- Lead Investors: IVP, Meritech
- Purpose: Global expansion, product innovation, and enterprise growth
6. Series E Round
- Amount Raised: $50 million
- Date: May 21, 2020
- Lead Investors: GIC
- Purpose: Scale analytics platform, expand enterprise adoption, and enhance R&D
7. Grant / Prize Funding
- Amount Raised: $910K
- Date: January 1, 2023
- Lead Investors: Internal / Prize funding
- Purpose: Support specific product initiatives and innovation programs
Total Funding Raised: $336 million
Latest Funding Date: January 1, 2023
Latest Known Valuation: $1 billion
Key Investors
- GIC
- Details: Sovereign wealth fund investing in high-growth global startups
- Focus Areas: SaaS, analytics, and enterprise technology
- IVP
- Details: Venture capital firm investing in growth-stage technology companies
- Focus Areas: Product analytics, SaaS, and enterprise platforms
- Meritech
- Details: Growth-stage venture capital firm backing technology startups
- Focus Areas: Cloud software, marketing technology, and customer success platforms
Where Is Amplitude’s Headquarters?
Amplitude is headquartered in San Francisco, California, United States, supporting product development, engineering, and operations for its analytics platform.
What’s Next for Amplitude?
Amplitude plans to expand its product analytics platform globally, enhance integrations with visualization tools, and provide deeper insights into customer journeys. The company aims to empower enterprises to optimize growth, retention, and user engagement across products and services.
Get Investor and Funding Insights with TexAu
TexAu provides verified investor and funding data for companies like Amplitude. Explore insights on product analytics, marketing technology, and high-growth SaaS startups.
Sign up for Free to access real time investor and funding intelligence.
