Company profile

Amplitude

Amplitude, founded in 2012, joined the Unicorn Club in May 2020 after raising a $50 million Series E led by GIC, achieving a $1 billion valuation. Headquartered in San Francisco, California, United States, the SaaS unicorn has raised $336 million across seven funding rounds. Amplitude provides cloud-based product analytics, helping companies analyze customer data, visualize user journeys, and optimize growth and engagement. Investors include GIC, IVP, and Meritech. Funding supports global scaling, product innovation, and enterprise adoption, positioning Amplitude as a leader in product analytics and marketing technology.

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Quick facts

Total funding: $50 million
Valuation: $1 billion
Founded: 2012

Notable investors

GIC
IVP
Meritech

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