Aura joined the Unicorn Club on June 9, 2021, after raising a $150 million Series E funding round led by Warburg Pincus, valuing the company at $1 billion. Headquartered in Boston, United States, Aura delivers unified digital security and identity protection solutions that safeguard consumers from fraud, malware, and privacy breaches across devices and online platforms.
Keep reading to learn how Aura is redefining digital security with an all-in-one approach to identity protection, privacy management, and threat prevention.
What Is Aura and What Does It Do?
Founded in 2019, Aura offers a comprehensive cybersecurity platform that combines identity theft protection, VPN services, device security, and parental controls. Its suite of products, including PrivacyMate, Hotspot Shield, Intrusta, Identity Guard, and Figleaf, helps users detect risks, prevent fraud, and ensure safer browsing experiences.
The company’s platform integrates real-time monitoring, threat detection, and privacy optimization tools, enabling individuals and families to manage their digital footprint securely. Aura’s goal is to simplify online safety through accessible, automated, and intelligent protection.
How Much Funding Has Aura Raised?
1. Series G Round
- Amount Raised: $140 million
- Date: March 24, 2025
- Valuation: ~$2.5 billion
- Lead Investors: Annox Capital, Green Bay Ventures
- Purpose: Expand cybersecurity offerings, enhance AI-based threat detection, and support customer growth
2. Series E Round
- Amount Raised: $150 million
- Date: June 9, 2021
- Valuation: ~$1 billion
- Lead Investor: Warburg Pincus
- Purpose: Product diversification, acquisition of complementary security startups, and global market expansion
3. Earlier Rounds (Seed to Series D & F)
- Cumulative Funding: ~$382 million
- Key Investors: Warburg Pincus, WndrCo, General Catalyst
- Purpose: Platform development, product integration, and brand consolidation across digital security verticals
Total Funding Raised: ~$672 million
Latest Funding Date: March 24, 2025
Latest Known Valuation: ~$2.5 billion
Employee Count: 419 (as of December 31, 2023)
Key Investors
1. Annox Capital
- Details: Investment firm backing high-growth companies in cybersecurity, SaaS, and data infrastructure.
- Focus Areas: Security technology, risk management, and digital privacy.
2. Green Bay Ventures
- Details: Venture capital firm investing in emerging technology platforms with global scalability.
- Focus Areas: AI, data protection, and consumer security solutions.
3. Warburg Pincus
- Details: Global private equity firm supporting large-scale technology and financial service companies.
- Focus Areas: Enterprise software, cybersecurity, and digital transformation.
Where Is Aura’s Headquarters?
Aura is headquartered in Boston, Massachusetts, United States, with additional offices and technology teams located in North America and Europe. The company manages a broad portfolio of consumer cybersecurity brands and operates in over 20 countries.
What’s Next for Aura?
Aura aims to expand its AI-driven security infrastructure and strengthen its identity protection ecosystem to combat evolving digital threats. The company is investing in real-time behavioral analytics, predictive fraud detection, and integrated security tools for both families and enterprises.
Its mission remains clear to make the internet safer and more private for every user, without the complexity of managing multiple security solutions.
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