How Much Did BetterUp Raise? Headquarters, Funding & Key Investors

BetterUp has raised approximately $2.9 M in its Seed round (Jan 2016), $12.9 M in Series A (Nov 2016), $26 M in Series B (Mar 2018), $103 M in Series C (Jun 2019), $125 M in Series D (Feb 2021), and $300 M in Series E (Oct 2021), bringing the total to around $569 M in funding. These rounds were led by firms such as ICONIQ Growth, Wellington Management, Lightspeed Venture Partners and Sapphire Ventures. Founded in 2013, BetterUp delivers one-on-one professional coaching supported by machine learning and behavioural science, targeting global enterprises and individual professionals.

How Much Did BetterUp Raise? Funding & Key Investors

BetterUp, founded in 2013 by Alexi Robichaux and Eduardo Medina, is an Austin-based (United States) HR-tech company. The firm employs around 602 people as of December 2023. BetterUp provides a tech-enabled platform that combines human coaches, behavioural science and AI to deliver personalised one-on-one and group coaching for professionals and organisations, working with clients such as Airbnb, LinkedIn and Logitech.

What Is BetterUp and What Does It Do?

BetterUp, founded in 2013 by Alexi Robichaux and Eduardo Medina, is an Austin-based (United States) HR-tech company. The company develops and offers a professional coaching platform that uses evidence-based assessments and machine learning to match professionals with coaches and deliver personalised development journeys.

BetterUp employs around 602 people. Its technology serves large enterprises and individual professionals, enabling scalable one-to-one coaching, group sessions and on-demand interventions designed to improve performance, leadership capability and well-being.

How Much Funding Has BetterUp Raised?

1. Seed Round

Amount Raised: $2.9 M
Date: January 2016
Motivation: To launch the platform and early product development

2. Series A

Amount Raised: $12.9 M
Date: November 2016
Lead Investors: Threshold; others
Motivation: To scale operations and enhance the platform

3. Series B

Amount Raised: $26 M
Date: March 2018
Lead Investors: Lightspeed Venture Partners & others
Motivation: To expand market reach and product offerings

4. Series C

Amount Raised: $103 M
Date: June 2019
Lead Investors: Lightspeed Venture Partners & others
Motivation: To accelerate growth and infrastructure

5. Series D

Amount Raised: $125 M
Date: February 2021
Lead Investors: ICONIQ Growth & others
Motivation: To support rapid organisational growth

6. Series E

Amount Raised: $300 M
Date: October 2021
Lead Investors: Wellington Management, ICONIQ Growth, Lightspeed Venture Partners
Motivation: To fuel international expansion and product innovation

Total Funding Raised: $569 Million

Current Valuation: $4.7 Billion (as of October 2021)

Latest Funding Date: October 2021

Key Investors

1. Wellington Management

Details: A large global investment management firm.
Investment Focus Areas: Long-term institutional investments, growth companies.
Notable Investments: BetterUp, among others in tech & health.

2. ICONIQ Growth

Details: Venture growth firm aligned with ICONIQ Capital’s ecosystem.
Investment Focus Areas: Tech scale-ups, growth-stage venture.
Notable Investments: BetterUp, Snowflake, Uber (via ICONIQ ecosystem)

3. Lightspeed Venture Partners

Details: Multi-stage venture capital firm in consumer & enterprise.
Investment Focus Areas: Software platforms, disruptive tech.
Notable Investments: BetterUp, Snap, Affirm

4. Sapphire Ventures

Details: Growth-stage venture firm investing globally.
Investment Focus Areas: Enterprise & consumer, scaling tech.
Notable Investments: BetterUp, among other high-growth companies

Where Is BetterUp’s Headquarters?

BetterUp is headquartered in Austin, United States. The Austin location places it within a fast-growing tech and talent hub, with advantages in recruiting coaching professionals, accessing enterprise clients, and leveraging US-based innovation in workplace development and software.

What’s Next for BetterUp?

BetterUp is focused on expanding its global footprint by scaling into Europe, APAC and emerging markets, deepening its enterprise client base and increasingly automating its coaching platform via AI and behavioural analytics. The company faces the challenge of demonstrating measurable ROI from coaching across diverse regions, managing coach network quality, and competing with digital wellbeing and learning platforms.

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