Blippar develops AR content creation tools, offering a browser-based WebAR SDK and a no-code platform to build immersive experiences. Its technology enables brands, developers, and agencies to deliver interactive AR content without requiring app downloads. Blippar also provides SLAM-based tracking, AR consultation services, and enterprise solutions for marketing, education, and product visualization.
Recognized by CNN and Forbes as a fast-growing innovator, Blippar helped transform digital engagement by enabling accessible, scalable augmented reality experiences for global audiences.
What Is Blippar and What Does It Do?
Blippar, founded in 2011 in London, United Kingdom, is a leading provider of web-based tools for AR content creation. It enables businesses and creators to design, publish, and deploy augmented reality experiences using browser-based technology.
Blippar employs 51-200 people, focusing on democratizing AR through no-code tools and flexible developer SDKs.
Its platform supports real-time SLAM tracking, WebAR experiences, and custom AR solutions for sectors such as retail, entertainment, education, and advertising.
How Much Funding Has Blippar Raised?
1. Series D
- Amount Raised: $5M
- Lead Investors: West Coast Capital, Chroma Ventures
- Motivation: To expand its WebAR SDK and develop its no-code AR creation suite.
2. Series D
- Amount Raised: $37M
- Lead Investors: Qualcomm Ventures
- Motivation: To scale AR capabilities and accelerate enterprise adoption.
3. Series D
- Amount Raised: $54M
- Lead Investors: Khazanah Nasional Berhad
- Motivation: To enhance computer vision technology and expand international operations.
Total Funding Raised: $141M
Current Valuation: $1.5B (as of Dec 2018)
Latest Funding Date: March, 2021
Key Investors
1. Qualcomm Ventures
- Details: Global corporate venture arm of Qualcomm investing in cutting-edge technologies.
- Investment Focus Areas: AR/VR, AI, IoT, mobile technologies.
- Notable Investments: Blippar, Weka, Zoom, Brain Corp, Matterport.
2. Khazanah Nasional Berhad
- Details: Sovereign wealth fund of Malaysia investing in strategic and emerging tech sectors.
- Investment Focus Areas: Technology, telecom, infrastructure, digital innovation.
- Notable Investments: Blippar, Alibaba Group, WeLab, Fosun Pharma.
3. West Coast Capital
- Details: UK-based investment firm backing high-growth consumer and technology companies.
- Investment Focus Areas: Technology, retail, property, consumer brands.
- Notable Investments: Blippar, Hut Group, Flyp, Skyscanner (indirect partnership ecosystem).
Where Is Blippar’s Headquarters?
Blippar is headquartered in London, United Kingdom, benefiting from access to world-leading creative talent, a strong technology ecosystem, and proximity to major brands and digital agencies ideal for scaling AR solutions.
What’s Next for Blippar?
Blippar aims to expand WebAR adoption by strengthening its SDK capabilities and enabling more advanced AR experiences directly in mobile browsers. The company is expected to continue focusing on enterprise partnerships, interactive marketing, and AI-enhanced AR tools. Despite its acquisition and restructuring history, Blippar remains positioned to influence the next generation of accessible augmented reality technologies.
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