Branch is a cloud-based mobile deep linking and marketing optimization platform that enables brands to deliver personalized user experiences and track attribution with precision. Built for performance-driven marketers, Branch provides contextual deep links, plug-and-play SDKs, and advanced install/open attribution to help companies understand which campaigns drive results.
Designed for developers and growth teams, the platform supports seamless mobile journeys, cross-platform routing, and sophisticated measurement tools.
What Is Branch and What Does It Do?
Branch, founded in 2014 by Mada Seghete, Alexander Austin, Dmitri Gaskin, and Mike Molinet, is headquartered in Palo Alto, United States. The company operates a cloud-based marketing optimization platform specializing in deep linking for mobile apps.
Branch employs 100 employees and offers open-source SDKs, contextual deep linking, and link-level attribution solutions that help marketers improve conversions, personalize onboarding experiences, and unify cross-channel user journeys.
With a focus on accuracy, flexibility, and developer-friendly integrations, Branch has become a trusted platform for mobile growth teams across industries.
How Much Funding Has Branch Raised?
1. Series F
- Amount Raised: $300M
- Date: February 2022
- Lead Investors: New Enterprise Associates
- Valuation at Round: $4B
- Motivation: To expand enterprise capabilities, strengthen attribution technology, and scale globally.
2. Series D
- Amount Raised: $129M
- Date: September 2018
- Motivation: To enhance product development and extend market reach.
3. Series C
- Amount Raised: $60M
- Date: April 2017
- Lead Investors: Playground Global, New Enterprise Associates, Founders Fun
- Motivation: To build next-generation attribution models, grow engineering teams, and support enterprise integrations.
Total Funding Raised: $667 Million
Current Valuation: $4 Billion (as of February 2022)
Latest Funding Date: February 2022
Key Investors
1. New Enterprise Associates (NEA)
- Details: One of the world’s largest venture capital firms, backing high-growth companies across technology and healthcare.
- Investment Focus Areas: Enterprise tech, AI, SaaS, cloud, healthcare.
- Notable Investments: Robinhood, Databricks, Coursera.
2. Founders Fund
- Details: A Silicon Valley VC fund known for supporting groundbreaking companies with long-term potential.
- Investment Focus Areas: Deep tech, consumer software, enterprise, aerospace.
- Notable Investments: SpaceX, Stripe, Airbnb.
3. Playground Global
- Details: Venture capital firm focused on frontier technology and deep engineering companies.
- Investment Focus Areas: AI, hardware, robotics, enterprise software.
- Notable Investments: Relativity Space, Velo3D.
4. Pear VC
- Details: Early-stage venture firm known for backing startups from idea to Series A.
- Investment Focus Areas: SaaS, marketplaces, developer tools.
- Notable Investments: DoorDash, Gusto.
Where Is Branch’s Headquarters?
Branch is headquartered in Palo Alto, California, a core hub for global technology innovation, offering proximity to major mobile, SaaS, and developer-tool ecosystems. This strategic location enables Branch to tap into world-class engineering talent and foster strong partnerships across Silicon Valley.
What’s Next for Branch?
Branch is poised to expand its dominance in mobile attribution and deep linking as privacy restrictions continue reshaping digital marketing. With fresh capital from its Series F round and sustained enterprise adoption, the company aims to grow internationally, enhance machine-learning-based attribution, and deepen integrations across emerging channels. Branch is also expected to innovate around privacy-focused measurement, strengthening its position as the go-to platform for mobile growth teams.
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