BRIJ joined the Unicorn Club on April 22, 2025 after raising an $8 million Series A funding round led by Bright Pixel Capital. Headquartered in New York City, New York, United States, BRIJ provides a platform for product authentication, warranty management, lost item recovery, and consumer engagement. The platform enables users to scan QR codes or NFC tags to access product information, care instructions, discounts, and reorder products efficiently.
Keep reading to learn how BRIJ scaled into a unicorn in brand and retail technology.
What Is BRIJ and What Does It Do?
Founded in 2021, BRIJ is a brand tech platform that offers product authentication and consumer engagement solutions for brands. Its platform enables consumers to register products, access product info, care instructions, discounts, and manage warranties. It also facilitates reordering, lost item recovery, and other brand interactions through QR codes and NFC tags.
BRIJ helps brands enhance trust, reduce counterfeiting, improve customer experience, and enable seamless interaction between products and consumers through a secure, digital-first platform.
How Much Funding Has BRIJ Raised?
1. Series A Round
- Amount Raised: $8 million
- Date: April 22, 2025
- Lead Investors: Bright Pixel Capital
- Other Investors: CEAS Investments
- Purpose: Expand platform development, grow engineering and product teams, and scale adoption among consumer brands
2. Earlier Rounds (Seed)
- Cumulative Funding: ~$1.47 million
- Key Investors: Early-stage investors including CEAS Investments
- Purpose: Product development, initial market launch, and early customer acquisition
Total Funding Raised: $9.47 million
Latest Funding Date: April 22, 2025
Employee Count: 1–10 as of July 1, 2024
Key Investors
- Bright Pixel Capital
- Details: Venture capital firm investing in high-growth technology and consumer platforms
- Focus Areas: Brand tech, consumer engagement, and digital innovation
- CEAS Investments
- Details: Investment firm supporting early-stage and emerging technology startups
- Focus Areas: Product authentication, e-commerce, and retail technology
Where Is BRIJ’s Headquarters?
BRIJ is headquartered in New York City, New York, United States, where it develops and operates its product authentication and consumer engagement platform.
What’s Next for BRIJ?
BRIJ plans to use its Series A funding to expand platform capabilities, enhance product authentication, improve consumer engagement features, and scale adoption among brands in the U.S. and international markets. The company aims to grow its engineering and product teams to innovate on features like lost item recovery, warranty management, and QR/NFC-based interactions.
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