BRND.ME joined the Unicorn Club on Nov 16, 2021 after rapidly achieving unicorn status within 10 months of founding. Headquartered in Bengaluru, Karnataka, India, BRND.ME offers influencer‑driven branding solutions including affiliate link integration, campaign monitoring dashboards, and marketing consultancy services.
The platform helps brands execute influencer marketing campaigns, monitor performance, and drive customer engagement through data‑driven insights and technology.
Keep reading to learn how BRND.ME became a leading unicorn in brand tech and e‑commerce enablement.
What Is BRND.ME and What Does It Do?
Founded in 2021, BRND.ME is a technology platform offering influencer‑driven branding solutions. The platform integrates affiliate link tools, campaign monitoring dashboards, and marketing consultancy services to help brands improve visibility and engagement.
BRND.ME empowers brands and creators to collaborate, execute data‑driven campaigns, and access performance analytics. Its services enhance digital marketing effectiveness and support scalable brand growth.
How Much Funding Has BRND.ME Raised?
1. Series A Round
- Amount Raised: $50 million
- Date: June 2021
- Lead Investors: Accel Partners, Norwest Venture Partners, Alpha Wave Global
- Purpose: Early platform scaling and investor support for brand aggregation
2. Series B Round
- Amount Raised: $135 million
- Date: November 16, 2021
- Valuation: $1.2 billion
- Lead Investors: Alpha Wave Global, Accel Partners, Norwest Venture Partners, Tiger Global Management, Prosus, Alteria Capital
- Purpose: Expand acquisitions, accelerate growth, and achieve unicorn status
3. Angel Round
- Amount Raised: $802,000
- Date: May 07, 2024
- Lead Investors: Angel investors
- Purpose: Additional early‑stage financing and operational support
4. Debt Funding Round
- Amount Raised: ₹48 crore (around $5.6 million)
- Date: March 2025
- Lead Investors: Stride Ventures
- Purpose: Working capital and general corporate purposes
Total Funding Raised: $207 million Latest Funding Date: March 2025 Latest Known Valuation: $964 million Employee Count: 409 as of May 31, 2025
Key Investors
- Tiger Global Management
- Details: Global investment firm backing growth stage tech and internet companies
- Focus Areas: E‑commerce, SaaS, marketplace platforms, and brand tech
- Chimera Investment Corp
- Details: Investment firm supporting technology‑enabled businesses
- Focus Areas: Growth financing and strategic development for digital platforms
- Accel Partners
- Details: Venture capital firm investing in early and growth stage technology companies
- Focus Areas: Platform scaling, product innovation, and global expansion
- Alpha Wave Global
- Details: Investment firm with focus on digital and consumer tech companies
- Focus Areas: Consumer brands, e‑commerce enablement, and platform growth
- Norwest Venture Partners
- Details: Venture capital and growth firm investing across stages
- Focus Areas: Tech‑driven consumer and enterprise platforms
Where Is BRND.ME’s Headquarters?
BRND.ME is headquartered in Bengaluru, Karnataka, India, serving as the central hub for product development, operations, and strategic partnerships.
What’s Next for BRND.ME?
BRND.ME plans to expand its platform capabilities, broaden its influencer marketing services, and strengthen technology tools for brands and creators. The company is focused on improving campaign analytics, enhancing affiliate integrations, and scaling operations to support ongoing growth in digital branding solutions.
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