Cameo joined the Unicorn Club on March 30, 2021, after raising a $100 million Series C funding round led by Headline and Jonathan Turner, valuing it at $1 billion. Headquartered in Chicago, Illinois, United States, Cameo provides an online platform where users can book personalized video shoutouts from celebrities, sports stars, and influencers. Users can download and share videos across social media, creating unique gifting experiences.
Keep reading to see how Cameo became one of the leading platforms for personalized celebrity interactions.
What Is Cameo and What Does It Do?
Founded in 2017, Cameo enables fans to purchase personalized video messages from celebrities, athletes, and influencers. The platform enables creators to monetize their following while providing users with a unique way to send and share memorable messages.
Cameo’s system supports seamless video downloads and social media sharing to enhance engagement and gifting experiences.
How Much Funding Has Cameo Raised?
1. Series C Round
- Amount Raised: $100 million
- Date: March 30, 2021
- Valuation: $1 billion
- Lead Investor: Headline, Jonathan Turner
- Purpose: Expand platform offerings, scale operations, and grow celebrity partnerships
2. Latest Funding Round
- Round Type: Series C
- Amount Raised: $2.92 million
- Date: December 13, 2024
- Purpose: Support product enhancements and marketing initiatives
3. Earlier Rounds (Seed to Series B)
- Total Funding Before Series C: ~$91 million
- Key Investors: EQUIAM, SoftBank Vision Fund
- Purpose: Platform development, technology scaling, and user acquisition
Total Funding Raised: ~$194 million
Latest Funding Date: December 13, 2024
Latest Known Valuation: ~$1 billion
Employee Count: 301 (as of December 31, 2022)
Key Investors
1. EQUIAM
- Details: Investment firm focused on growth-stage technology companies.
- Focus Areas: Digital media, online platforms, and consumer tech.
2. SoftBank Vision Fund
- Details: Venture capital fund investing in high-growth technology companies globally.
- Focus Areas: Internet platforms, online marketplaces, and consumer engagement technology.
Where Is Cameo’s Headquarters?
Cameo is headquartered in Chicago, Illinois, United States, where its teams focus on platform development, celebrity partnerships, user engagement, and video technology infrastructure.
What’s Next for Cameo?
Cameo is working on expanding its celebrity roster, enhancing personalization features, and improving platform accessibility for both users and creators. The company aims to strengthen its position as the leading destination for personalized celebrity interactions globally.
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