Cresta provides AI-powered productivity tools for contact center agents, offering real-time coaching, workflow automation, and performance analytics. Its generative AI platform helps automate tasks like order entry, lead creation, and account validation while tracking metrics such as sales performance and case resolution. Cresta has raised $276M in funding from investors including Qatar Investment Authority and Tiger Global Management, with a current valuation of $1.6B (as of March 2022).
What Is Cresta and What Does It Do?
Cresta, founded in 2017 by Andre Esteva, Sebastian Thrun, Shan Huang, and Tim Shi, is headquartered in Palo Alto, California. The company develops a generative AI platform that enhances the performance of sales and service agents through tools such as AI Agent, Agent Assist, and Conversation Intelligence.
The platform enables contact centers to improve customer experience, reduce costs, and increase revenue by automating repetitive tasks and providing real-time coaching.
With 251–500 employees, Cresta serves high-profile clients like Intuit, Cox, Nature, and Harvard Business Review.
How Much Funding Has Cresta Raised?
1. Seed Round
- Amount Raised: $6M
- Date: February 2020
- Lead Investors: Andreessen Horowitz
- Motivation: To develop the initial AI platform and secure early partnerships.
2. Series A
- Amount Raised: $15M
- Date: February 2020
- Lead Investors: Greylock
- Motivation: To scale operations and enhance AI capabilities.
3. Series B
- Amount Raised: $50M
- Date: March 2021
- Lead Investors: Sequoia Capital
- Motivation: To expand the customer base and improve product offerings.
4. Series C
- Amount Raised: $80M
- Date: March 2022
- Lead Investors: Tiger Global Management
- Motivation: To accelerate growth and invest in new AI-driven features.
5. Series D
- Amount Raised: $125M
- Date: November 2024
- Lead Investors: Qatar Investment Authority, WiL (World Innovation Lab)
- Motivation: To enhance the AI platform and expand global presence.
Total Funding Raised: $276 Million
Current Valuation: $1.6 Billion (as of March 2022)
Latest Funding Date: November 2024
Key Investors
1. Qatar Investment Authority (QIA)
- Details: Sovereign wealth fund of Qatar, investing globally across asset classes.
- Investment Focus Areas: Technology, real estate, infrastructure
- Notable Investments: Volkswagen, Barclays, Harrods
2. World Innovation Lab (WiL)
- Details: VC firm bridging startups and corporations in the U.S. and Japan.
- Investment Focus Areas: Fintech, insurtech, automation, cybersecurity, health tech
- Notable Investments: Mercari, Asana, Auth0
3. Andreessen Horowitz
- Details: VC firm investing in early and growth-stage tech companies.
- Investment Focus Areas: Software, AI, fintech
- Notable Investments: Facebook, Airbnb, Slack
4. Greylock Partners
- Details: VC firm investing in early-stage companies since 1965.
- Investment Focus Areas: Consumer and enterprise software, technology
- Notable Investments: LinkedIn, Dropbox, Airbnb
5. Tiger Global Management
- Details: Investment firm focusing on private and public tech companies.
- Investment Focus Areas: Technology, consumer sectors
- Notable Investments: Spotify, Stripe, ByteDance
Where Is Cresta’s Headquarters?
Cresta is headquartered in Palo Alto, California, at the heart of Silicon Valley. The location provides access to top-tier talent, strategic partners, and a vibrant ecosystem of AI and enterprise software innovation.
What’s Next for Cresta?
With $125M in Series D funding, Cresta is focused on expanding its AI capabilities and global footprint. The company plans to open engineering hubs in Romania and India to boost R&D and launch products like the Cresta Voice Virtual Agent. These initiatives aim to strengthen its international presence and address the growing demand for AI-driven communication solutions in enterprise contact centers.
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