How Much Did Fabric Raise? Headquarters, Funding & Key Investors

Fabric has raised $297 million through four funding rounds, with the most recent being a $140 million Series C round in February 2022, led by SoftBank Vision Fund, valuing the company at $1.5 billion. Earlier rounds include $100M (Series B), $43M (Series A), and $10.5M (Seed). Founded in 2016, Fabric provides a headless, API-first eCommerce platform that streamlines order management, product information, and dropship operations. The company continues to expand its presence in the digital commerce market, empowering mid-sized retailers with scalable modular solutions.

How Much Did Fabric Raise? Funding & Key Investors

Fabric has raised a total of $297 million across four funding rounds, including a $140 million Series C round in February 2022 led by SoftBank Vision Fund, reaching a $1.5 billion valuation. The company’s investors include Stripes, Norwest Venture Partners, and Redpoint. Fabric’s modular, API-driven eCommerce platform enables businesses to streamline order management, product data, and fulfillment processes while competing effectively in the digital retail ecosystem.

What Is Fabric and What Does It Do?

Fabric, founded in 2016 by Ryan Bartley and Shiv Agarwal, is headquartered in Seattle, Washington. The company provides a headless eCommerce platform designed to help businesses enhance their digital presence through a modular, API-driven system.

Its platform includes AI-powered order management, product catalog management, and dropship capabilities, enabling brands to streamline omnichannel fulfillment and deliver personalized customer experiences. Fabric primarily serves mid-market and enterprise retailers, helping them compete effectively with eCommerce giants like Shopify and Salesforce.

With a team of 101-250 employees, the company continues to empower businesses with scalable, modern commerce solutions tailored for today’s digital economy.

How Much Funding Has Fabric Raised?

1. Seed Round

Amount Raised: $10.5 million
Date: October 2020
Lead Investors: Redpoint
Motivation: To develop the initial product and build the core team.

2. Series A

Amount Raised: $43 million
Date: February 2021
Lead Investors: Norwest Venture Partners
Motivation: To leverage growing eCommerce adoption and accelerate platform development.

3. Series B

Amount Raised: $100 million
Date: July 2021
Lead Investors: Stripes
Motivation: To scale operations and enhance modular commerce solutions for mid-market brands.

4. Series C

Amount Raised: $140 million
Date: February 2022
Lead Investors: SoftBank Vision Fund
Motivation: To expand globally and strengthen technology capabilities.

Total Funding Raised: $297 Million
Current Valuation: $1.5 Million (as of February 2022)
Latest Funding Date: February 2022

Key Investors

1. SoftBank Vision Fund

Details: A global technology investment fund known for backing high-growth companies.
Investment Focus Areas: Technology, AI, robotics, telecommunications
Notable Investments: Uber, WeWork, Arm Holdings

2. Stripes

Details: A New York based growth equity firm investing in software and consumer sectors.
Investment Focus Areas: Software, consumer products, healthcare
Notable Investments: Monday.com, Snyk, Reformation

3. Norwest Venture Partners

Details: A multi-stage firm investing from early to late-stage companies.
Investment Focus Areas: Technology, healthcare, financial services
Notable Investments: Uber, Spotify, BlueJeans

4. Redpoint

Details: A venture firm focused on seed to growth-stage technology startups.
Investment Focus Areas: Consumer tech, enterprise tech
Notable Investments: Netflix, Snowflake, Stripe

5. Sierra Ventures

Details: A venture capital firm investing in early-stage technology companies.
Investment Focus Areas: Early-stage innovation and enterprise software
Notable Investments: Not publicly disclosed

Where Is Fabric’s Headquarters?

Fabric is headquartered in Seattle, Washington, a key hub for eCommerce and cloud technology. This location provides access to top engineering talent and proximity to major players like Amazon and Microsoft, giving the company a strategic edge in product innovation and business scalability.

What’s Next for Fabric?

Fabric plans to deepen its presence in the B2B digital commerce market, enhancing modular architecture and AI-driven solutions for enterprise clients. The company aims to further integrate automation into omnichannel fulfillment while exploring international expansion. Despite competitive pressures from established eCommerce platforms, Fabric’s funding momentum and strong investor backing position it well to scale and sustain long-term growth.

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