How Much Did FullStory Raise? Headquarters, Funding & Key Investors

FullStory, valued at $1.8 billion as of August 2021, has raised $196 million through multiple rounds, including Series D ($103 million, 2021) and Venture ($25 million, 2022). Founded in 2014 and headquartered in Atlanta, the company provides a digital experience intelligence platform that helps businesses analyze and optimize user behavior across web and mobile. FullStory utilizes analytics, AI, and real-time session insights to help enterprises identify friction points, enhance customer journeys, and improve conversions. Its key investors include Permira, Google Ventures, and Kleiner Perkins.

How Much Did FullStory Raise? Funding & Key Investors

FullStory delivers a unified analytics and experience optimization platform used by product, marketing, and customer success teams worldwide. Its solution enables companies to capture, visualize, and analyze every user interaction across digital products in real-time. By combining behavioral data, AI-powered insights, and centralized analytics, FullStory enables organizations to pinpoint pain points, lower operational costs, and drive meaningful product enhancements.

What Is FullStory and What Does It Do?

FullStory, founded in 2014 by Bruce Johnson, Joel Webber, and Scott Voigt, is an Atlanta-based (United States) digital experience analytics company.

With a team of approximately 446 employees, FullStory builds an AI-driven platform that captures and analyzes user behavior data across web and mobile applications. Its tools include session replay, funnel analysis, segmentation, and automatic insights, designed to help teams optimize user experiences.

FullStory centralizes customer experience data to fuel AI-based personalization, model training, and workflow optimization, making it a preferred choice for enterprises seeking real-time user journey intelligence.

How Much Funding Has FullStory Raised?

*Seed Round* • Amount Raised: $1.5 M
• Date: July 2014
• Lead Investors: Google Ventures
• Motivation: To develop the first version of the digital experience intelligence platform.
*Series A* • Amount Raised: $10.7 M
• Date: June 2015
• Lead Investors: Google Ventures, Kleiner Perkins
• Motivation: To expand the team and accelerate product development.
*Series B* • Amount Raised: $15 M
• Date: May 2017
• Lead Investors: Google Ventures, Salesforce Ventures
• Motivation: To scale operations and enhance platform capabilities.
*Series C (Round 1)* • Amount Raised: $32 M
• Date: April 2019
• Lead Investors: Stripes
• Motivation: To expand market reach and add advanced analytics features.
*eries C (Round 2)* • Amount Raised: $10 M
• Date: May 2020
• Motivation: To support product growth and feature enhancement.
*Series D* • Amount Raised: $103 M
• Date: August 2021
• Lead Investors: Permira
• Motivation: To fuel global expansion and strengthen market leadership.
*Venture Round* • Amount Raised: $25 M
• Date: August 2022
• Lead Investors: Permira
• Motivation: To drive global business growth and reinforce leadership in experience analytics.

Total Funding Raised: $196 Million

Current Valuation: $1.8 Billion (as of August 2021)

Latest Funding Date: August 2022

Key Investors

*Permira* • Details: Global investment firm supporting technology and digital transformation companies.
• Investment Focus Areas: Technology, consumer, healthcare, and financial services.
• Notable Investments: Genesys, Informatica, LegalZoom.
*Google Ventures (GV)* • Details: Venture arm of Alphabet Inc., investing across multiple sectors, including AI and SaaS.
• Investment Focus Areas: Technology, life sciences, frontier innovation.
• Notable Investments: Uber, Slack, Nest.
*Kleiner Perkins* • Details: Leading venture capital firm specializing in early- and growth-stage investments.
• Investment Focus Areas: Technology, sustainability, healthcare.
• Notable Investments: Google, Amazon, Twitter.
*Salesforce Ventures* • Details: Investment division of Salesforce focusing on cloud-native enterprise companies.
• Investment Focus Areas: Cloud software, SaaS, enterprise technology.
• Notable Investments: Zoom, Twilio, Box.
*Dell Technologies Capital* • Details: Corporate venture arm of Dell Technologies investing in strategic enterprise solutions.
• Investment Focus Areas: Cloud, data management, cybersecurity, AI infrastructure.
• Notable Investments: Zscaler, DocuSign, Nutanix.

Where Is FullStory’s Headquarters?

FullStory is headquartered in Atlanta, Georgia, offering access to a vibrant technology ecosystem and a growing pool of analytics and AI talent. Atlanta’s central location enables the company to efficiently serve clients across North America while maintaining strong connections with major innovation hubs, such as Austin, New York, and San Francisco.

What’s Next for FullStory?

FullStory plans to deepen its AI-driven insights and expand globally following its $25 M venture round from Permira. The company aims to enhance real-time personalization, predictive analytics, and enterprise integrations to support product and marketing teams. With over 3,200 customers, including Peloton and JetBlue, FullStory is well-positioned to strengthen its leadership as a global leader in digital experience intelligence, enabling smarter, data-driven decisions for businesses worldwide.

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