G2 joined the Unicorn Club on June 22, 2021, after raising a $157 million Series D funding round led by Permira, valuing the company at $1.1 billion. Headquartered in Chicago, United States, G2 operates a trusted platform for business software reviews, enabling organisations to make informed technology decisions.
Its platform enables users to collect, verify, and manage customer reviews while leveraging crowd insights and analytics to evaluate software solutions. G2 also supports live chat, reputation management, and customer engagement tools, making it a central hub for software discovery and selection.
Keep reading to learn how G2 built a billion-dollar reputation platform trusted by millions of professionals worldwide.
What Is G2 and What Does It Do?
Founded in 2012, G2 provides a marketplace where users can share authentic business software reviews and gain insights into tools that fit their needs. The platform aggregates real-time customer feedback and market data to help businesses select the most suitable solutions.
It simplifies decision-making by offering verified reviews, live chat capabilities, and data-driven comparisons across thousands of products. G2’s mission is to bring transparency and trust to the software buying process by combining crowd intelligence with verified insights from real users.
How Much Funding Has G2 Raised?
1. Series D Round
- Amount Raised: $157 million
- Date: June 22, 2021
- Valuation: ~$1.1 billion
- Lead Investor: Permira
- Purpose: Scale review data capabilities, expand product categories, and accelerate global growth
2. Earlier Rounds (Seed to Series C)
- Cumulative Funding: ~$101 million
- Key Investors: IVP, Emergence Capital, Pritzker Group Venture Capital, Accel, Bryant Stibel
- Purpose: Product expansion, data enrichment, and user acquisition across new verticals
Total Funding Raised: ~$258 million
Latest Funding Date: June 22, 2021
Latest Known Valuation: ~$1.1 billion
Employee Count: 501–1,000 (as of July 1, 2024)
Key Investors
1. IVP
- Details: Growth-stage venture capital firm investing in technology companies with strong user traction.
- Focus Areas: SaaS, data analytics, and enterprise software.
2. Bryant Stibel
- Details: Investment firm founded by Kobe Bryant and Jeff Stibel, focused on high-growth technology and media companies.
- Focus Areas: Digital platforms, business intelligence, and community-driven networks.
3. Permira
- Details: Global private equity firm investing across technology, consumer, and financial services sectors.
- Focus Areas: Data-driven platforms, B2B SaaS, and marketplace infrastructure.
4. Emergence Capital
- Details: Early-stage VC firm backing category-defining enterprise software startups.
- Focus Areas: Cloud-based business applications and SaaS ecosystems.
Where Is G2’s Headquarters?
G2 is headquartered in Chicago, Illinois, United States. The company’s operations include data analytics review, marketplace platform development, and enterprise customer success. It also maintains teams across North America, Europe, and Asia for product and marketing support.
What’s Next for G2?
G2 plans to expand its data-as-a-service (DaaS) offerings, enabling businesses to derive deeper insights from verified review data. The company is focused on enhancing AI-powered product recommendations, improving user verification systems, and strengthening its partnerships with software vendors.
As software buying becomes more data-driven, G2 aims to remain the go-to destination for trusted peer reviews and business technology research.
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