Gousto is an online subscription-based meal kit platform that delivers pre-measured ingredients and step-by-step recipes directly to customers’ homes. The company focuses on convenience, sustainability, and reducing food waste while offering a wide variety of recipes, including vegetarian and vegan options.
The platform serves customers through weekly subscription plans and mobile applications available on Android and iOS.
What Is Gousto and What Does It Do?
Gousto, founded in 2012 by James Carter and Timo Boldt, is a London-based (United Kingdom) online grocery company.
The company operates a recipe-box subscription service that allows customers to choose meals each week and receive fresh ingredients with easy-to-follow cooking instructions.
Gousto employs 1,416 people as of December 2023 and serves customers across the United Kingdom.
How Much Funding Has Gousto Raised?
1. Series D
- Amount Raised: $36M
- Lead Investors: Hargreave Hale
- Motivation: To accelerate early growth and improve operational capabilities.
2. Series E
- Amount Raised: $22M
- Motivation: To enhance technology and supply chain efficiency.
3. Series F
- Amount Raised: $37M
- Lead Investors: Perwyn
- Motivation: To expand market reach and product offerings.
4. Series G
- Amount Raised: $41M
- Lead Investors: Perwyn
- Motivation: To meet increased customer demand and scale logistics.
5. Series F
- Amount Raised: $31M
- Lead Investors: BGF Ventures, Perwyn
- Motivation: To support operational scaling and automation.
6. Venture Round
- Amount Raised: $90M
- Lead Investors: SoftBank Vision Fund
- Motivation: To achieve unicorn status and expand nationwide operations.
7. Debt Financing
- Amount Raised: $45M
- Lead Investors: Barclays Corporate Banking, HSBC
- Motivation: To strengthen the balance sheet and support growth.
8. Secondary Market
- Amount Raised: $230M
- Lead Investors: SoftBank Vision Fund
- Motivation: To provide liquidity to existing shareholders.
9. Venture Round
- Amount Raised: $60M
- Motivation: To manage economic volatility and sustain operations.
10. Debt Financing
- Amount Raised: $24M
- Motivation: To stabilize finances amid macroeconomic challenges.
Total Funding Raised: $541 Million
Current Valuation: $1.7 Billion (as of Jan 2022)
Latest Funding Date: February, 2023
Key Investors
1. SoftBank Vision Fund
- Details: A global technology-focused investment fund backed by SoftBank Group.
- Investment Focus Areas: Technology, AI, consumer platforms.
- Notable Investments: Gousto, Uber, DoorDash, WeWork.
2. Fidelity International
- Details: A global asset management firm serving institutional and retail investors.
- Investment Focus Areas: Public and private equity, technology, consumer businesses.
- Notable Investments: Gousto, Alibaba, Tesla.
3. Perwyn
- Details: A European private equity firm focused on mid-market businesses.
- Investment Focus Areas: Consumer, retail, services.
- Notable Investments: Gousto, Optibac, Magic Lab.
4. BGF Ventures
- Details: The venture capital arm of Business Growth Fund in the UK.
- Investment Focus Areas: High-growth UK businesses.
- Notable Investments: Gousto, Checkout.com, Deliveroo.
Where Is Gousto’s Headquarters?
Gousto is headquartered in London, United Kingdom, serving customers across the UK through its nationwide fulfillment network.
What’s Next for Gousto?
Gousto is focused on improving profitability, enhancing automation in fulfillment centers, and expanding its recipe portfolio. The company continues to optimize its supply chain and customer retention strategies as it adapts to evolving consumer behavior in the online grocery and meal-kit market.
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