GreenSky operates a technology-enabled platform that connects merchants, borrowers and partner lenders to deliver point-of-sale consumer financing. The company streamlines loan origination, underwriting, payment processing and servicing for categories such as home improvement, healthcare and retail. GreenSky’s model reduces friction for merchants by providing near-instant loan decisions and flexible repayment options for customers, while leveraging partnerships with banks and institutional investors to fund loans. The platform addresses a persistent consumer need for affordable, large-ticket financing at the point of sale.
What Is GreenSky and What Does It Do?
GreenSky, founded in 2006, is an Atlanta–based (United States) lending-as-a-service platform that provides consumer financing tools to merchants and service providers. The company employs 1,267 people and offers point-of-sale loan origination, underwriting, and servicing infrastructure to enable on-site and online financing for customers.
GreenSky’s product suite includes merchant portals, customer-facing financing workflows and lender integrations streamlining credit access and helping merchants increase average order value and conversion.
How Much Funding Has GreenSky Raised?
1. Series C
- Amount Raised: $200M
- Date: December 26, 2017
- Lead Investors: PIMCO, Evolve Capital Partners
- Motivation: Capital to scale lending capacity and merchant network.
2. Series B
- Amount Raised: $50M
- Date: September 08, 2016
- Lead Investors: Evolve Capital Partners, Fifth Third Bancorp
- Motivation: Product expansion and underwriting improvements.
3. Series B (earlier tranche)
- Amount Raised: $10M
- Date: June 29, 2015
- Lead Investors: Evolve Capital Partners
- Motivation: Operational scaling and partner integrations.
Total Funding Raised: $610 Million
Latest Funding Date: December 26, 2017
Key Investors
1. Iconiq Capital
- Details: Investment firm serving technology founders and institutions.
- Investment Focus Areas: Fintech, consumer platforms, enterprise tech.
- Notable Investments: Airbnb, Dropbox, Facebook-linked growth exposures.
Where Is GreenSky’s Headquarters?
GreenSky is headquartered in Atlanta, United States, positioning it near southern merchant ecosystems and lender partners.
What’s Next for GreenSky?
Historically, GreenSky aimed to broaden merchant categories, enhance underwriting and borrower experience, and explore partnerships that combine point-of-sale financing with digital commerce workflows.
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