Insider provides an end-to-end customer experience and growth management platform powered by artificial intelligence. The platform enables brands to collect customer data, analyze behavior in real time, and deliver personalized experiences across web, mobile, email, and in-app channels.
Its AI models support predictive segmentation, journey orchestration, multivariate testing, and real-time decisioning. Insider is widely used by global enterprises to improve customer acquisition, engagement, and retention.
What Is Insider and What Does It Do?
Insider, founded in 2012, is an Istanbul-based (Turkey) technology company operating globally in customer experience and marketing automation.
The company develops an AI-native omnichannel platform that allows businesses to build personalized customer journeys using behavioral data, predictive analytics, and real-time insights.
Insider employs 1,001-5,000 employees, supporting product development, AI research, enterprise sales, and global customer success operations.
How Much Funding Has Insider Raised?
1. Pre-Seed Round
- Amount Raised: $200K
- Date: January 2013
- Motivation: Initial capital to develop the platform and validate the business model.
2. Seed Round
- Amount Raised: $700K
- Date: February 2015
- Lead Investors: Aslanoba Capital
- Motivation: To expand the team and accelerate early product development.
3. Series A
- Amount Raised: $2.2M
- Date: September 2016
- Lead Investors: 212
- Motivation: To scale operations and enter new international markets.
4. Series B
- Amount Raised: $11M
- Date: April 2018
- Lead Investors: Peak XV Partners
- Motivation: To enhance AI capabilities and expand globally.
5. Series C
- Amount Raised: $32M
- Date: July 2020
- Lead Investors: Riverwood Capital
- Motivation: To support product innovation and enterprise expansion.
6. Series D
- Amount Raised: $121M
- Date: February 2022
- Lead Investors: Qatar Investment Authority
- Motivation: To strengthen capital reserves and support global scaling.
7. Venture Round
- Amount Raised: $105M
- Date: May 2023
- Motivation: To accelerate M&A strategy and inorganic growth.
8. Series E
- Amount Raised: $500M
- Date: November 2024
- Lead Investors: General Atlantic
- Motivation: To further scale the platform and deepen AI-driven capabilities.
Total Funding Raised: $771 Million
Current Valuation: $1.22 Billion (as of Mar 2022)
Latest Funding Date: November, 2024
Key Investors
1. General Atlantic
- Details: Global growth equity firm investing in high-growth technology companies.
- Investment Focus Areas: Technology, consumer, financial services, healthcare.
- Notable Investments: Insider, Airbnb, Alibaba, Uber.
2. Qatar Investment Authority
- Details: Sovereign wealth fund of the State of Qatar managing long-term global investments.
- Investment Focus Areas: Technology, infrastructure, financial services.
- Notable Investments: Insider, Builder.ai.
3. Riverwood Capital
- Details: Private equity firm focused on high-growth technology companies worldwide.
- Investment Focus Areas: Software, internet, data platforms.
- Notable Investments: Insider, GoPro, Globant, Nextdoor.
4. Peak XV Partners
- Details: Venture capital firm focused on early and growth-stage technology companies.
- Investment Focus Areas: Technology, consumer internet, SaaS.
- Notable Investments: Insider, Zomato, OYO.
Where Is Insider’s Headquarters?
Insider is headquartered in Istanbul, Turkey, with a strong global presence across North America, Europe, and Asia.
What’s Next for Insider?
Insider is focused on scaling its AI-driven personalization and decisioning capabilities while accelerating acquisitions to expand product depth. With a growing enterprise customer base and strong investor backing, the company is positioned to deepen its leadership in omnichannel customer experience and predictive marketing technology.
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