JUST Egg joined the Unicorn Club on March 23, 2021, after raising a $200 million Series E funding round led by Qatar Investment Authority, valuing it at $1.2 billion. Headquartered in San Francisco, California, United States, JUST Egg manufactures plant-based egg substitutes, including cookie dough, mayo, dressing, and egg scrambles. The products are cholesterol-free and non-GMO, and the company provides recipe guidance using its ingredients.
Keep reading to see how JUST Egg became a leading brand in plant-based food innovation.
What Is JUST Egg and What Does It Do?
Founded in 2011, JUST Egg develops and sells plant-based egg alternatives for consumers and the foodservice industry. Its offerings include ready-to-use egg scrambles, cookie dough, mayonnaise, and dressings. The company emphasizes the use of non-GMO ingredients, cholesterol-free formulations, and sustainability. JUST Egg also provides recipes and usage tips, enabling consumers to incorporate plant-based alternatives into everyday cooking.
How Much Funding Has JUST Egg Raised?
1. Series E Round
- Amount Raised: $200 million
- Date: March 23, 2021
- Valuation: $1.2 billion
- Lead Investor: Qatar Investment Authority
- Purpose: Scale production, expand product line, and accelerate market reach
2. Latest Funding Round
- Round Type: Series F
- Date: September 1, 2023
- Purpose: Expand global operations and enhance product innovation
3. Earlier Rounds (Seed to Series D)
- Total Funding Before Series E: ~$246 million
- Key Investors: SeedFord Partners, StraightPath Venture Partners
- Purpose: Product development, manufacturing scale, and market expansion
Total Funding Raised: ~$446 million
Latest Funding Date: September 1, 2023
Latest Known Valuation: ~$1.2 billion
Employee Count: 443 (as of December 31, 2022)
Key Investors
1. SeedFord Partners
- Details: Investment firm backing early and growth-stage food tech companies.
- Focus Areas: Plant-based foods, sustainable consumer products, and food innovation.
2. StraightPath Venture Partners
- Details: Venture capital firm investing in high-growth consumer and food technology startups.
- Focus Areas: Food & beverage, sustainable products, and innovative food solutions.
Where Is JUST Egg’s Headquarters?
JUST Egg is headquartered in San Francisco, California, United States, where its teams focus on product development, plant-based food innovation, manufacturing, and recipe integration.
What’s Next for JUST Egg?
JUST Egg plans to expand its plant-based product offerings, scale production globally, and introduce new formulations to meet the growing demand for sustainable, cholesterol-free food alternatives among consumers.
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