Marshmallow provides digital-first auto insurance products designed for individuals who are often overlooked by traditional insurers. The company leverages proprietary data models to price risk more fairly and deliver transparent, affordable coverage through a mobile-first experience.
Its platform supports policy management, claims assistance, and customer support via Android and iOS applications.
What Is Marshmallow and What Does It Do?
Marshmallow, founded in 2017, is a London-based (United Kingdom) insurtech company focused on app-based car insurance. The platform offers comprehensive coverage including accident protection, car damage, fire and theft, windscreen cover, and claims assistance.
Marshmallow employs 310 people as of December 2023 and serves customers across the UK insurance market.
How Much Funding Has Marshmallow Raised?
1. Series C
- Amount Raised: $45 Million
- Date: April 2025
- Lead Investors: BlackRock, Columbia Lake Partners
- Motivation: To expand product offerings, enhance technology, and support long-term growth.
Total Funding Raised: $161 Million
Current Valuation: $1 Billion (as of May 2023)
Latest Funding Date: April, 2025
Key Investors
1. BlackRock
- Details: One of the world’s largest asset management firms with global investment operations.
- Investment Focus Areas: Financial services, technology, insurance, data-driven platforms.
- Notable Investments: Marshmallow, Stripe, Adyen, Klarna.
Where Is Marshmallow’s Headquarters?
Marshmallow is headquartered in London, United Kingdom, positioning it at the center of the UK’s financial services and insurtech ecosystem.
What’s Next for Marshmallow?
Marshmallow plans to deepen its presence in the UK motor insurance market by expanding coverage options, improving underwriting accuracy, and exploring adjacent insurance products. With unicorn status secured and fresh capital raised, the company is focused on sustainable growth, profitability, and long-term customer retention.
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