Medallia offers an enterprise SaaS platform that captures experience signals from customers and employees across channels, then applies analytics and operational workflows to drive measurable improvements. Its focus is on blending feedback collection, journey analytics, text and sentiment understanding, and operational orchestration so organizations can close the loop with customers and employees. Medallia serves large retail, hospitality, financial services, and B2B accounts where experience drives revenue. The platform emphasizes integrations, real-time alerts, and actionable playbooks that convert signals into field actions and product improvements.
What Is Medallia and What Does It Do?
Medallia, founded in 2001, is a San Francisco–based (United States) experience management software company. The company collects and analyzes feedback from customers and employees to help enterprises improve service and retention. Medallia employs several thousand people and provides cloud products that include journey analytics, text analytics, VoC engines, and operational playbooks. Its technology surfaces prioritized actions for frontline teams and executives, enabling faster responses to experience issues and quantifiable improvements in NPS, retention, and revenue.
How Much Funding Has Medallia Raised?
1. Post IPO
- Amount Raised: $575M
- Date: Sep 16, 2020
- Investors & Facilitators: Baird, Craig-Hallum, Roth Capital, J. Wood Capital Advisors
- Motivation: Strengthen balance sheet, support growth and enterprise deployments.
2. Post IPO (smaller placement)
- Amount Raised: $13M
- Date: Aug 02, 2019
- Motivation: Additional public capital for operations and strategic flexibility.
3. Series D
- Amount Raised: $70M
- Date: Feb 25, 2019
- Motivation: Expand enterprise sales, product R&D and cloud scale.
4. Series D (earlier)
- Amount Raised: $150M
- Date: Jul 21, 2015
- Motivation: Global expansion and product investment.
5. Other debt and institutional placements
- Amounts: $3.01M. $11M (Jan 31, 2019).
- Motivation: Working capital and targeted initiatives.
Total Funding Raised: $575M
Latest Funding Date: Sep 2020
Key Investors
1. Sequoia / Institutional Backers
- Details: Prominent venture and growth backers that participated in large private rounds.
- Investment Focus Areas: Enterprise SaaS, cloud, analytics.
- Notable Investments: Zoom, Snowflake, Stripe, GitHub, Medallia (as a growth target).
2. PeakSpan (institutional participant)
- Details: Growth investor focused on B2B SaaS expansion.
- Investment Focus Areas: SaaS, vertical enterprise software.
- Notable Investments: Outreach, Drift, ThoughtSpot, PeakSpan portfolio companies.
Where Is Medallia’s Headquarters?
Medallia is headquartered in San Francisco, California, providing access to cloud-software engineering talent and enterprise customers.
What’s Next for Medallia?
Medallia’s priorities are deeper AI-driven experience analytics, stronger real-time orchestration for frontline teams, verticalized solutions for key industries, and integrations that turn feedback into automated operational change.
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