Mixpanel joined the Unicorn Club on November 15, 2021, after raising a $200 million Series C funding round led by Bain Capital, valuing the company at $1.05 billion. Headquartered in San Francisco, California, United States, Mixpanel is a leading provider of user behavior analytics and product intelligence tools. The company has raised a total of $277 million and employs between 201 and 500 people as of July 2025.
Keep reading to learn how Mixpanel became a leader in digital analytics and customer engagement intelligence.
What Is Mixpanel and What Does It Do?
Founded in 2009, Mixpanel offers a web and mobile analytics platform that enables companies to track user behavior in real-time, beyond traditional page views. Its event-based analytics help businesses understand how users interact with products, enabling them to optimize user experiences and increase retention.
Mixpanel’s platform provides tools for funnel analysis, cohort tracking, and retention visualization. With integrations across major mobile and web frameworks, it supports data-driven decision-making for teams in product management, marketing, and customer success.
How Much Funding Has Mixpanel Raised?
- Series C
- Amount Raised: $200M
- Date: November 15, 2021
- Lead Investor: Bain Capital
- Valuation: $1.05B
- Purpose: Expand global operations, enhance AI-powered analytics features, and scale enterprise customer adoption.
- Earlier Rounds (Seed to Series B)
- Cumulative Funding: $77M
- Investors: Madica and others.
- Purpose: Product development, talent acquisition, and early-stage market expansion.
Total Funding Raised: $277M
Latest Funding Date: November 15, 2021
Latest Valuation: $1.05B
Employee Count: 201–500 (as of July 16, 2025)
Key Investors
- Bain Capital
- Details: Global private investment firm managing assets across venture, private equity, and growth capital.
- Focus Areas: Technology, software, analytics, and digital infrastructure.
- Madica
- Details: Venture capital firm investing in high-growth technology startups.
- Focus Areas: SaaS, data analytics, and enterprise software.
Where Is Mixpanel’s Headquarters?
Mixpanel is headquartered in San Francisco, California, United States, with offices and clients worldwide. Thousands of companies use its analytics solutions to gain deeper insights into user journeys and drive data-informed growth.
What’s Next for Mixpanel?
Mixpanel is expanding its focus on predictive analytics, artificial intelligence, and enterprise-grade integrations. The company plans to enhance its product to provide real-time insights powered by machine learning and to strengthen its market share in enterprise analytics. With strong backing from Bain Capital, Mixpanel is positioned to shape the future of digital behavior analytics.
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