Moon Active develops and publishes mobile and social games designed for mass-market audiences. Its games are available on both iOS and Android platforms and focus on casual gameplay combined with social mechanics, live events, and monetization loops.
The company operates at scale in the highly competitive mobile gaming industry, using data-driven design, live-ops optimization, and continuous content updates to retain users globally. Coin Master remains one of the highest-grossing casual games worldwide.
What Is Moon Active and What Does It Do?
Moon Active, founded in 2011 by Samuel Albin, is a Tel Aviv–based mobile gaming company.
The company designs, develops, and publishes casual and social mobile games, with Coin Master as its flagship title. Its portfolio also includes games such as Wonderball Heroes and Super Sam Series, which focus on fast-paced gameplay, progression systems, and social interaction.
Moon Active employs 1,001-5,000 people as of July 2024 and serves a global player base across North America, Europe, and Asia.
How Much Funding Has Moon Active Raised?
1. Seed Round
- Amount Raised: $500K
- Date: July 2016
- Lead Investors: Fastforward Innovations
- Motivation: To support early product development and initial game launches.
2. Series D
- Amount Raised: $125M
- Date: January 2020
- Lead Investors: Insight Partners
- Motivation: To scale Coin Master globally, expand the gaming portfolio, and strengthen technology infrastructure.
Total Funding Raised: $126 Million
Current Valuation: $5 Billion (as of Nov 2021)
Latest Funding Date: January, 2020
Key Investors
1. Insight Partners
- Details: A global software and technology-focused growth equity firm investing in high-scale digital platforms and consumer tech companies.
- Investment Focus Areas: Technology, gaming, SaaS, consumer digital platforms.
- Notable Investments: Calm, WIX, HelloFresh, Shopify.
2. NFX
- Details: A venture capital firm specializing in network-effect and platform-driven technology companies.
- Investment Focus Areas: Gaming, marketplaces, social platforms, AI-driven products.
- Notable Investments: Patreon, Lyft, Trulia, Doordash-backed ecosystem startups.
Where Is Moon Active’s Headquarters?
Moon Active is headquartered in Tel Aviv, Israel, a global hub for gaming technology, data science, and consumer app innovation.
What’s Next for Moon Active?
Moon Active is expected to continue doubling down on live-ops innovation, AI-driven personalization, and global user acquisition. With Coin Master maintaining strong revenue performance, the company may explore new IP development, selective acquisitions, or future public market opportunities while expanding its global publishing footprint.
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