Moz has raised a total of $29.1 million across three funding rounds, with its largest being an $18 million Series B in May 2012. Founded in 2004 by Gillian Muessig and Rand Fishkin, the Seattle-based company employs 101–250 people and serves over 500,000 brands and agencies globally. Moz’s product suite includes Moz Pro, Moz Local, STAT, and Moz API. In 2021, the company was acquired by iContact for $67 million, marking a key milestone in its 17-year growth trajectory in the SEO and digital marketing industry.