Moz has raised a total of $29.1 million across multiple funding rounds, with its largest being an $18 million Series B round in May 2012. The Seattle-based company operates in the SEO software and digital marketing industry, providing solutions that help businesses improve their search engine rankings and online visibility. Moz’s product suite includes Moz Pro, Moz Local, STAT, and Moz API, serving over 500,000 brands and agencies worldwide. In 2021, Moz was acquired by iContact for $67 million, marking a significant milestone in its growth journey.
Keep reading to explore Moz’s funding journey, key investors, and what’s next for this pioneering SEO software company.
What Is Moz and What Does It Do?
Moz, founded in 2004 by Gillian Muessig and Rand Fishkin, is headquartered in Seattle, Washington. The company provides a suite of SEO and marketing analytics tools that enable businesses to optimize their online presence, track keyword performance, and manage local business listings. Its key products include Moz Pro, an SEO insights and analytics platform; Moz Local, which helps businesses manage and optimize their local search presence; STAT, a large-scale SERP and keyword tracking solution; and the Moz API, which allows developers to integrate SEO data directly into applications.
With a team of 101–250 employees, Moz has built its reputation as one of the most trusted platforms in the SEO community, supporting marketers, enterprises, and agencies around the world.
How Much Funding Has Moz Raised?
- Series A
- Amount Raised: $1.1M
- Date: September 2007
- Lead Investors: Ignition Partners, Curious Office
- Motivation: Build the Linkscape web index to power Moz’s SEO data.
- Series B
- Amount Raised: $18M
- Date: May 2012
- Lead Investor: Foundry Group
- Valuation at Round: $75M
- Motivation: Expand Moz’s product offerings and scale operations.
- Series C
- Amount Raised: $10M
- Date: January 26, 2016
- Lead Investor: Foundry Group
- Valuation at Round: $120M
- Motivation: Accelerate the development of Moz Pro and Moz Local while driving growth initiatives.
Total Funding Raised: $29.1M
Latest Funding Date: January 2016
Key Investors
- Foundry Group
- VC firm based in Boulder, Colorado.
- Focus Areas: Software, Internet, IT.
- Notable Investments: Fitbit, SendGrid, Zynga.
- Ignition Partners
- Early-stage VC firm with offices in Bellevue, WA, and Palo Alto, CA.
- Focus Areas: Enterprise software, cloud computing, IT infrastructure.
- Notable Investments: Splunk, DocuSign, Cloudera.
- Curious Office
- Seattle-based VC firm and startup incubator.
- Focus Areas: Technology, software, digital media.
Where Is Moz’s Headquarters?
Moz is headquartered in Seattle, Washington, a hub for technology and marketing innovation. Its location provides access to skilled talent and an ecosystem of technology startups and enterprises, supporting the company’s continued product development and industry influence.
What’s Next for Moz?
Following its 2021 acquisition by iContact for $67 million, Moz is positioned to strengthen its role within the digital marketing technology stack. Future priorities include enhancing SEO analytics, expanding local search capabilities, and leveraging iContact’s resources to scale offerings.
Key challenges persist in adapting to the rapid changes in search engine algorithms and the increasing competition in the SEO software market. However, with strong brand recognition, a loyal customer base, and strategic backing, Moz is expected to continue as a cornerstone tool for businesses seeking to optimize their online visibility.
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