Noom joined the Unicorn Club on May 25, 2021, after raising a $540 million Series F funding round led by Silver Lake, valuing it at $3.7 billion. Headquartered in New York City, United States, Noom is a digital health platform that combines psychology, technology, and human coaching to help people build healthier habits. Its mobile app offers personalized nutrition plans, exercise tracking, and behavioral insights designed to drive sustainable weight management and chronic condition support.
Keep reading to see how Noom built a $3.7 billion platform by merging behavioral science with digital health innovation.
What Is Noom and What Does It Do?
Founded in 2008, Noom initially started as a weight loss and fitness tracking app, evolving into a comprehensive digital health platform. It provides personalized nutrition guidance, behavior-change coaching, and cognitive behavioral therapy (CBT) principles to help users adopt healthier lifestyles.
The platform also offers specialized programs for conditions such as hypertension, diabetes, and stress management. Its approach focuses on long-term results by addressing the psychological factors that underlie eating habits, rather than offering short-term diets.
How Much Funding Has Noom Raised?
- Series F Round
- Amount Raised: $540 million
- Date: May 25, 2021
- Lead Investor: Silver Lake
- Purpose: Expand chronic condition programs, enhance AI-driven personalization, and scale enterprise wellness offerings.
- Earlier Rounds (Seed to Series E)
- Cumulative Funding: ~$84 million
- Key Investors: Adit Ventures, Sequoia Capital, Samsung Ventures
- Purpose: Product development, behavioral science research, and mobile app optimization.
Total Funding Raised: ~$624 million
Latest Funding Date: May 25, 2021
Latest Known Valuation: ~$3.7 billion
Employee Count: 793 (as of Dec 31, 2023)
Key Investors
- Silver Lake
- Details: Global private equity firm focused on technology-driven growth companies.
- Focus Areas: Digital health, SaaS, and consumer technology.
- Adit Ventures
- Details: Growth investment firm supporting companies at the intersection of technology and consumer well-being.
- Focus Areas: Health tech, fintech, and education platforms.
- Sequoia Capital
- Details: Venture capital firm backing transformative technology and healthcare companies.
- Focus Areas: Consumer wellness, SaaS, and mobile-first platforms.
- Samsung Ventures
- Details: Samsung's corporate venture arm is investing in innovative technology startups.
- Focus Areas: Digital health, wearables, and connected platforms.
Where Is Noom’s Headquarters?
Noom is headquartered in New York City, United States. Its global operations span product research, digital health coaching, AI development, and the delivery of wellness programs across multiple markets.
What’s Next for Noom?
Noom plans to expand beyond weight management into a broader suite of digital health services, including mental health, women’s wellness, and chronic condition management. The company is also investing in AI-driven coaching and strategic partnerships with healthcare providers to strengthen its preventive health ecosystem.
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