North is a technology company focused on creating human-centric wearable computing experiences. Its philosophy centers on seamlessly integrating cutting-edge technology into everyday life through subtle, intuitive hardware. With a diverse team of futurists, engineers, and designers, North develops products that elevate human capability while maintaining simplicity and discretion. The company’s work spans advanced AR interfaces, intelligent optical systems, and next-gen computing platforms, positioning it as a leader in the wearable tech ecosystem.
What Is North and What Does It Do?
North, founded by Aaron Grant, Matthew Bailey, and Stephen Lake, is a Canada-based technology company developing human-centric wearable computing.
North builds augmented reality hardware and smart wearable devices designed to blend into daily life while enhancing user interactions.
North employs 251–500 employees, spanning four offices across North America.
The company focuses on discreet and intuitive technology embedded into fundamental lifestyle elements, including AR interfaces, smart eyewear, and integrated computing experiences that empower users without overwhelming them.
How Much Funding Has North Raised?
1. Seed Round
- Amount Raised: CA$1.1M
- Motivation: Early product development and research.
2. Grant
- Amount Raised: CA$25K
- Round Name: Grant
- Lead Investors: Velocity
- Motivation: Support for early-stage technical innovation.
3. Series A
- Amount Raised: $14.5M
- Lead Investors: Intel Capital, Spark Capital
- Motivation: Scale manufacturing and expand hardware engineering.
4. Series B
- Amount Raised: $120M
- Lead Investors: Intel Capital
- Motivation: Accelerate product commercialization and global expansion.
5. Grant
- Amount Raised: $24M
- Lead Investors: Strategic Innovation Fund
- Motivation: Advance R&D in wearables and AR technologies.
6. Convertible Note
- Amount Raised: $40M
- Motivation: Strengthen financial runway and support ongoing product evolution.
Total Funding Raised: $199.6M
Latest Funding Date: March 2019
Key Investors
1. Intel Capital
- Details: Intel Capital is the global investment arm of Intel, backing innovative hardware and software companies shaping the future of technology.
- Investment Focus Areas: Semiconductors, hardware, AI, next-gen computing.
- Notable Investments: North, Dell, Red Hat, Cloudera.
2. Spark Capital
- Details: Spark Capital is a leading venture capital firm investing in early and growth-stage technology companies.
- Investment Focus Areas: Consumer tech, software, marketplaces.
- Notable Investments: North, Twitter, Oculus, Slack.
3. Strategic Innovation Fund
- Details: A Canadian government investment initiative supporting cutting-edge innovations and high-growth companies.
- Investment Focus Areas: Deep tech, advanced manufacturing, emerging sectors.
- Notable Investments: North, D-Wave Systems.
4. Velocity
- Details: Velocity is a startup incubator supporting early-stage ventures through funding, mentorship, and technical resources.
- Investment Focus Areas: Early-stage tech startups.
- Notable Investments: North, Bridgit.
Where Is North’s Headquarters?
North is headquartered in Canada, operating across four offices in North America.
What’s Next for North?
North aims to continue advancing human-centric computing with breakthroughs in augmented reality and wearable systems. With significant backing from global investors and strong R&D capabilities, the company is positioned to expand its product roadmap, enhance optical and interface technologies, and scale commercial adoption of next-gen wearable experiences.
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