Outcome Health raised $533 million before challenges involving legal scrutiny and restructuring. Headquartered in Chicago, Illinois, United States, the company built a patient engagement and point of care media platform used in waiting rooms and exam rooms. Its screens delivered condition specific educational content and targeted health messaging for patients, providers, and healthcare marketers.
Funding supported national rollout, content expansion, analytics capabilities, and advertiser measurement before the company underwent governance changes and ownership restructuring.
Keep reading to learn how Outcome Health scaled and evolved within the point of care media industry.
What Is Outcome Health and What Does It Do?
Founded in 2006, Outcome Health is a patient engagement technology company that provides educational content and targeted media at the point of care. The company deploys screens and tablets in waiting rooms and exam rooms to deliver condition specific information to patients.
Outcome Health combines curated content, targeted messaging, analytics dashboards, and an ad supported model to help healthcare marketers reach audiences at clinically relevant moments while supporting better patient understanding and adherence.
How Much Funding Has Outcome Health Raised?
1. Series C Round
- Amount Raised: $32.9 million
- Date: July 13, 2017
- Lead Investors: Consortium of institutional investors
- Purpose: Expand content distribution, strengthen measurement tools, and grow provider footprint
2. Series C Major Round
- Amount Raised: $500 million
- Date: May 31, 2017
- Lead Investors: Transformation Capital, CapitalG, Goldman Sachs Investment Partners
- Purpose: Accelerate rollout to providers, scale analytics and ad products, and build nationwide presence
Total Funding Raised: $533 million
Latest Funding Date: July 2017
Latest Known Valuation: $5.5 billion (as of July 2017 before restructuring)
Key Investors
- CapitalG
- Details: Growth equity firm under Alphabet investing in high scale businesses
- Focus Areas: Data driven advertising, health technology, enterprise growth platforms
- Goldman Sachs Investment Partners
- Details: Strategic private investment group backing late stage companies
- Focus Areas: Healthcare, enterprise software, media and marketing infrastructure
- Transformation Capital
- Details: Growth investor with deep experience in performance marketing and digital media
- Focus Areas: Healthtech, ad tech, SaaS enabled marketing platforms
- Pritzker Group
- Details: Private investment firm with healthcare focused strategies
- Focus Areas: Healthcare services, tech enabled platforms, operational growth companies
- Balyasny Asset Management
- Details: Multi strategy investment manager participating in late stage financings
- Focus Areas: Growth equity and strategic opportunities in private markets
Where Is Outcome Health’s Headquarters?
Outcome Health is headquartered in Chicago, Illinois, United States, serving healthcare providers, medical offices, and pharmaceutical marketers nationwide.
What’s Next for Outcome Health?
Following restructuring and governance changes, the company aims to stabilize operations, rebuild transparency and trust, enhance compliant measurement tools, and expand point of care deployments. Future priorities include improving content accuracy, strengthening advertiser partnerships, and reestablishing a scalable point of care engagement network.
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