Pattern Com provides a full-service e-commerce acceleration platform for consumer brands selling on global marketplaces. Its solutions span marketplace management, logistics and fulfillment, digital advertising, creative optimization, pricing intelligence, and performance analytics.
The company works with brands to increase visibility, improve conversion rates, and scale revenue across complex global e-commerce ecosystems.
What Is Pattern Com and What Does It Do?
Pattern Com, founded in 2009, is a London-based e-commerce enablement company operating globally. The company helps brands grow and manage their presence across online marketplaces through technology-driven insights, operational support, and performance marketing.
Pattern Com employs 166 employees as of October 2019 and serves brands across consumer goods, lifestyle, electronics, and retail sectors.
How Much Funding Has Pattern Com Raised?
1. Venture Round
- Amount Raised: $52M
- Motivation: To expand marketplace management services and build logistics capabilities.
2. Series B
- Amount Raised: $225M
- Date: October 2021
- Lead Investors: Insight Partners
- Motivation: To accelerate global expansion, strengthen fulfillment infrastructure, and enhance data-driven marketplace intelligence.
Total Funding Raised: $277 Million
Latest Funding Date: October, 2021
Key Investors
1. Insight Partners
- Details: A global venture capital and private equity firm focused on high-growth software and technology-enabled companies.
- Investment Focus Areas: SaaS, e-commerce infrastructure, data platforms.
- Notable Investments: Pattern Com, Shopify, Twitter, Monday.com.
2. University Growth Fund
- Details: A venture capital firm investing in technology-enabled growth-stage companies.
- Investment Focus Areas: Technology, consumer platforms, enterprise software.
- Notable Investments: Pattern Com, Pluralsight, Domo.
3. Ainge Advisory
- Details: A growth advisory and investment firm supporting scaling technology companies.
- Investment Focus Areas: Digital commerce, operational scaling, brand platforms.
- Notable Investments: Pattern Com.
Where Is Pattern Com’s Headquarters?
Pattern Com is headquartered in London, United Kingdom, with operations supporting brands across North America, Europe, and Asia-Pacific.
What’s Next for Pattern Com?
Pattern Com is focused on expanding its global fulfillment network, strengthening AI-driven marketplace analytics, and deepening partnerships with large consumer brands. As e-commerce competition intensifies, the company aims to position itself as a critical growth partner for brands navigating complex digital marketplaces.
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